Thursday, May 24, 2007
Designing for the Poor

WSJ writes:


WSJ.com: When you design products for the poor, what must you keep in mind?

Mr. Fisher: The No. 1 items will be money-making devices, and money-saving ones only if they're extremely cheap. You need something easy to maintain without many tools, and something that can be easily transported, because the poor live in remote areas. It can't require a pickup truck. Human powered -- maybe no petrol and no electricity. It has to be energy efficient. You're dealing with 80 watts of human power.

Mr. Polak: You have a whole different range of affordability when you're surviving on a dollar a day. We see it a little differently on quality versus affordability. People will pick a product that only lasts two years if it's cheap. But some of the design principles are the same [as when you design for the rich] -- you look at a tool and identify the key contributors to cost and look at ways to design around them.

Saturday, May 19, 2007
MicroFranchising

Sramana Mitra points to a paper by Kirk Magelby and writes: "MicroFranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a MicroFranchise is its ability to be streamlined and replicated. The businesses are designed for microentreprenuers and usually target development issues such as health, sanitation, and energy."

Saturday, May 5, 2007
Cities are the Future

The Economist writes in a survey: "After this year the majority of people will live in cities. Human history will ever more emphatically become urban history."

Friday, May 4, 2007
Urbanising India

The Mint has an article by Atanu Dey and Reuben Abraham:


India has a choice of futures, say, in 2030. Will the majority of Indians continue to live in 600,000 small villages engaged in near-subsistence agriculture or will they be in living in 600 well-planned vibrant cities (or 6,000 towns of 100,000 population, for that matter) working in non-agricultural sectors and enjoying a rich social and cultural life?

Depending on how we use our resources, the latter future can be a reality. Achieving that reality would be the greatest challenge for India and arguably, the most rewarding as well. Rather than trying to trap people in villages and agriculture, the focus should be on the creation of new urban centres which will lead to economic growth and development of people

PermaLink | Comments (1)

I may NOT agree with you there, I think for a country to progress it should come up with a situation that its people should either stick to or migrate to its rural areas. I think that will be the best scenario.

Posted by Harchan
Wednesday, April 11, 2007
RISC Presentation

Atanu Dey has put up his presentation on RISC made recently at ISB. It is good supplemental reading to the ongoing Tech Talk series.

Sunday, April 1, 2007
Marketing to Rural India

India Knowledge@Wharton writes:


On one side are the fast-moving consumer goods (FMCG) and the consumer durables companies. On the other are consumers in rural India, potentially the largest segment of the market. Finally, the two are coming together.

The fact that this has not happened in the past is not for want of trying. In Mumbai and New Delhi corner offices, executives have long recognized that to build real sales volumes they will have to reach outside the big cities. In several categories, rural India already accounts for the lion's share. According to MART, a New Delhi-based research organization that offers rural solutions to the corporate world, rural India buys 46% of all soft drinks sold, 49% of motorcycles and 59% of cigarettes. This trend is not limited just to utilitarian products: 11% of rural women use lipstick.

Sunday, March 18, 2007
Microfinance

The Economist writes:


Microfinance is in vogue thanks partly to the IFIs, which provided grants, loans and training to untested microcredit institutions. The private sector shunned the risk—out of ignorance, a lack of expertise and fears that making money from the poor would look predatory. The pioneering work of donors means there are now some 10,000 microfinance institutions lending an average of less than $300 to 40m poor borrowers worldwide.
...
Only a fraction of the world's 500m impoverished “micro-entrepreneurs” have access to the financial system. There is not enough donor or “socially responsible” money in the world to meet the demand. That's why microfinance needs private-sector capital. Aid agencies, philanthropists and well-meaning “social” investors can help attract it by investing only where commercial outfits will not. When the children come of age, the best parents step aside.

Saturday, March 10, 2007
Mobiles in Rural India

A note from Nokia: "Mobile communication is revolutionizing economic and social life in rural India, spawning a wave of local entrepreneurs and creating greater access to social services according to a new study by The Center for Knowledge Societies (CKS) commissioned by Nokia. The research identifies seven major service sectors including transport, finance and healthcare that could be radically transformed through mobile technologies."


Saturday, January 27, 2007
Technology Development

Atanu Dey writes:


I briefly surveyed all major areas of technological advancement, from transportation to medicine to entertainment to whathaveyou. In every single sphere, the conclusion was unavoidable, that though the advancement was made with an eye to benefit the rich, eventually the poor benefited as well. I could not come up with an instance of any technology that was developed successfully specifically for the poor. It appears to be an empirical law. How do I explain that?

A little pondering and I had what I consider the economic reasoning for that empirical fact. Briefly the story goes this way. Technology advancements have high fixed costs, the recovery of which require high initial prices. The rich are early adopters and pay for the privilege, thus underwriting the development costs. As the marginal costs are typically low, economies of scale kick in and average costs approach the low marginal costs. Note that there is a time element to the whole story. First, it takes a bit of time for the high fixed cost of development to be recovered. Second, as time goes by, there is "learning by doing." Firms figure out how to do things more efficiently. Average costs come down further. Finally, marketplace competition forces prices to reflect low average costs.

Wednesday, November 22, 2006
Microfinance in India

India Knowledge@Wharton writes:


In India, the history of rural finance is typified by the image of a nationalized banking system which has failed to deliver credit and, if it has, not been able to recover it. Microfinance, by contrast, is increasingly being seen as an innovation in lending and the panacea for rural India's indebtedness to money lenders.

The recent focus on microfinance in India marks a paradigm shift in orientation. The recipients of state-sponsored subsidized loans in the early 1980's, 75 million poor households today have become the driver of new assets. While no accurate estimate of the size of the Indian microfinance market exists, M-CRIL (Micro-Credit Ratings International), a leading micro credit rating agency based in Gurgaon, puts the estimated demand at Rs. 480 billion ($10.7 billion). That is calculated for 60-70 million households at an average household credit demand of Rs. 8,000 (less than $200).

Indian banks may soon saturate high- and middle-income customers with retail loans and home loans, and are under pressure to move to low-income and even poor households. To do this, they are choosing to partner with MFIs, most of which have current recovery rates of over 96%. Foreign banks with little or no presence outside India's major metros are also looking to work with MFIs to secure their micro-lending market shares.

PermaLink | Comments (5)

Micro-finance will take off because of the huge demand (directly or indirectly) - for pressing consumption needs as nearly 30% of the population below poverty levels the demand.

What is not clear is its poverty alleviating effects - and on that regard it is controversial.

An excerpt from Aneel Karnani article in todays Business Standard:

..most (poor) people do not have the skills, vision, creativity, and persistence to be true entrepreneurs. Even in developed countries with high levels of education and infrastructure, about 90 per cent of the labour force are employees rather than entrepreneurs. Even with greater availability of financial services in developed countries, only a small fraction have used credit for entrepreneurial purposes. Most clients of microcredit are not microentrepreneurs by choice and would gladly take a factory job at reasonable wages if possible. We should not romanticise the idea of the “poor as entrepreneurs”. The International Labour Organisation (ILO) uses a more appropriate term: “own account workers”.
check.

Micro-credit is an excellent delivery and monitoring mechanism but it needs a whole lot of fine-tuning if it is to meet its original developmental objectives. Again, technology can be a solution.

Posted by Joseph K Antony

Contrast this with what Forbes has to say about MircoFinacing http://www.rediff.com/money/2006/nov/10spec.htm

I too personally find the recovery figures for MF projects especially Grameen bank dubious - 96% is too high and there definitely is a catch somewhere ...

However, microfinance might work to fund 'year-on-year' credit cycle for farmers and small shopkeepers in semi-rural areas (outskirts of towns, villages near cities and villages with local 'mandi's ...

Posted by Nikhil Kulkarni

Microfinance has always been available in India. I had witnessed loan transactions in Andhra (India) called, “one Anna loans” in the nineteen fifties. In this scheme, a pan shop owner borrows one rupee and returns it in daily installments of one Anna for the next thirty days. (The Anna was a coin with a value of one sixteenth of a rupee.) In an emergency, a rural bus owner borrows one thousand rupees and returns in installments of thirty rupees each day for the next ninety days. Those were enormous interest rates! Availability of money for lending was not the problem; the ultra high interest rates were. The interest rates mentioned in the Wharton report (“25 to 35%”) are reasonable compared to the cases I cited above. But these are still high. They should be linked to the prime rate plus (about) one percent. The risks in micro loans should be covered with insurance (and rebates of premiums for good performance).
I knew of a man who borrowed funds at the beginning of a season, went to farms daily through out the season, bought, and brought produce and sold it to local merchants. Despite high interest rates, he used to make good money. But, he was so tired by the end of a hard working day that he used to spend most of the earnings at the local liquor shanty. Men entrepreneurs seem to risk their business money, health, and lives (as in suicides). Obviously, behavior and separation of personal funds from business funds are important characteristics leading to success. The success of women entrepreneurs vis a vis men may be an indicator of this behavior and responsibility with money.
Furthermore, in order to guarantee success, banks or whoever gets involved with rural (and even urban) micro-financing have to be involved in guidance with business plan development, marketing, and selling whatever the enterprises produce. As the Wharton article points out, administrative costs can be overwhelming the business benefits because it is the urban educated that administer the programs at relatively high salaries and low productivity. Business knowledge and skills have to be transferred to rural folks.
I hope technology can be a savior. One example of technology is speech based accounting systems, where the illiterate business people may manage their finances by talking to PCs.

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Thursday, November 16, 2006
Urbanisation Needed in India

[via Atanu] Financial Express has an article by Janmejaya Sinha of Boston Consulting Group, India:


The real problem is that India has currently only eight real cities. These cities have civic amenities. They have schools, hospitals, running water, power for large parts of the day, public transport and a much better police force and security than the rest of India. They are not easy cities to live in—by no means. But they are the best we have. This shows the skew as well as the opportunity for India.

My real point is, why are there only eight real cities in India? I know we have some urban conglomerations that have a million people. But when do we move to 100 real cities and 300 real towns? The operative word here is ‘real’?

Our population needs to move out of the village into real towns and cities. They don’t all need to come to Mumbai or Delhi, as everyone in the US does not move to New York or LA. They need to be able to move to places where they can access real opportunities.

It is impossible to provide every village this opportunity, but surely we could develop 100 cities. Let us identify these cities and build proper urban infrastructure around them.

PermaLink | Comments (4)

In India we have a 600K+ villages. That is where 80% of India lives. We need a bottom up approach. This article is by people who have no clue about the issues faced by village people. Of course the author stays in a city, has given up on how to fix the current situation and is recommending new ones. He just wants a better city to stay in and wants 100 choices.

Posted by Shrikant Patil

I agree with the author. we need to have more cities in India. Every state needs to have at least 3 cities which have good infrastructure, which have industries, which have power for most of the time and which have good living conditions.

Posted by ankur chandra

One of the things mistakes that this article and the others on a similiar vein makes is to generalise based on their experiences in North Indian vilages where basic infrastructure is yet to happen - and the level of deprivation is much higher. The rural mileu, in areas where basic infrastructure has happened ,specifically, most parts of Southern India the question is what will it take to make the village as a whole a more viable entity?

The problem is that when the primary source of village income is from agriculture -and agriculture seems to be in deep trouble everywhere,the long term solution seems to be to move away from agriculture. The moot point is whether we are under utilising the potential of agriculture. There is a world wide commodity boom and agricultural prices everywhere have been on a secular upward trend. The Agricultural Mission clearly points out that the country will go into a foodgrain deficit over the medium term if the trend rate of agricultural growth does not pick up. So at its most basic level there is demand for the products that basic agriculture can produce. There are many more of these opportunities that are there.

I am associated with an alumni NGO which works in 2 tsunami affected villages in Tamilnadu in a more backward district. These villages have tarred roads, electricty,telephones (dial-up internet),cable tv (by 3 service providers), 12 schools, anganwadis, overhead water tanks (only partially covered). Yes,the quality of power supplied is poor. The experience in Gujarat has been that if there is assured power supply given to a rural area -then a host of secondary(manufacturing) and tertiary activities (services) automatically springs up to serve the local demand. You do not need top down recommendations which sees the only opportunity as value addition based on agricultural produce. That is too simplistic.

Corporate farming is only a partial solution. It just converts the owner farmers into wage earners.
Just as the automobile created the urban suburbs,it is my hunch that the spectrum of technologies that exists now will make Indian villages and the small farmer viable entities - most of them. It is too early to say whether we can decide a cut-off size in terms of village population.

The basic premise of the article by Janmeya K Sinha was that as villages are inherently unviable because of the unviability of providing infrastructure -and the intrinsically pitiable conditions of Indian villages that cannot be ameliorated, hence urbanisation is the only alternative. Moving the population out of the vilages is the suggested solution. My contention is that a)inrastructure is happening in Indian villages too -and when it does it transforms b)there is a lot of untapped potential that can exist in the villages using existing technologies/knowhow c)Villages can be attractive too (take Kerala, Tamilnadu etc).

Urbanisation is not the only alternative.

Posted by Joseph K Antony

This is a typical view based on experiences from the US. What we forget is that the social fabric in India is more like Europe - many different cultures with strong states and preferences. Just like the French dislike English food and customs, so does a north india dislike Chennai and Tamilians dislike Delhi.

Also, as many people above have pointed out, India's main power is in villages. We DO NOT NEED more cities but we need to improve the Infrastructure in our villages.

A look at set-up in Europe gives a very good idea. Rural and Semi-rural localities here house food-processing facilities and big offices as well. Some of the leading brands Nestle/ British Airways/ Novartis etc have their global head quarters based out of small rural townships.

This provides secondary means of subsistence to the rural economy and also paves opportunity for infrastructure improvements.

Posted by Nikhil Kulkarni
Saturday, November 11, 2006
Transforming Education

My colleague, Atanu Dey, has a post on how he would like to transform education in India. "Want to transform education? Want to re-engineer the whole system of education so that it is effective, efficient, and relevant to the world of today? I have the business plan and the funding. I need committed smart people who want to accomplish an important task, have fun while doing it, and make a lot of money (exactly in that order.)" Atanu's big idea:


Provide an end-to-end managed service to educational institutions which will make education more effective, efficient, and relevant.

The service will be to provide all educational content (rich, multi-media, massively hyperlinked across domains) and tools (learning, teaching, testing, evaluation, teacher training, administration, reporting), and the technology platform to host the content locally and to access it.

PermaLink | Comments (3)

This sounds very very interesting. Will it be a gurukul model,just like olden days when parents used to send their child away from home to learn everything that was required for them to survive as well as bring out the right talent in them.

Where can I hear more about Atanu's Idea???

Posted by Sheetal

To transform education in the Nation it is essential to provide the basic amenities in rural areas first since two thirds represents Rural India.

Since last 15 years the State Govts and Cental Govts are not giving much emphasize for education resulting in fall of standards in rural areas.

If some somebody comes forward to provide the best education apart from money the qualified teachers are in scare. Nobody goes to rural areas since basic facilities are not available.

I do discuss with the enlightened retired people in cities. They do have interest in going to rural areas and to provide free teaching to the needy if someone organises. But theirs apprehension is about non-availability of medical facilities which are essential for them.

I want to start a Gurukul Ashram type in an interior rural base. Will any volunteers join me?.

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Saturday, October 28, 2006
Microfinance

Knowledge@Wharton writes about a recent conference:


The business of making loans to poor people in underdeveloped countries is itself entering a critical period of development, according to panelists at this year's Wharton Finance Conference.

On one hand, they said, foundations and other non-governmental groups have shown the private sector that there is money to be made in lending to some of the globe's poorest populations. And, they acknowledge, only the private sector has the capital to do this at the necessary scale. But they also warned, at the panel and in interviews afterward, that the drive for profit could leave behind some of the neediest citizens -- particularly those in remote rural areas -- and thus defeat the enterprise. Meanwhile, as an indication that microfinance is indeed on the global agenda, economist Muhammad Yunus, founder of Grameen Bank in Bangladesh, was awarded the Nobel Peace Prize on October 12.

PermaLink | Comments (4)

In this era of liberalisation and "privatisation" no surprise that lening/borrowing is again growing in that direction. However, I would prefer to call MFIs as semi-formal. They are needed for better credit delivery. Mangerially they need to be sound. Nobel Peace Prize to Mr. M Yunus and Bangladesh Grameen Bank is a feather in the cap.

Posted by V. B. Hans

corrections: lending(not lening), Managerially (not mangerially)

Sorry for the typing errors.
- V. B. Hans
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When I hear the word MICROFINANCE and read articles on Md. Yonus I remember my experience as an in charge of a rural branch of a nationalized bank way back to1984-88. When I was a bank officer I was posted to a rural branch to comply with the service conditions. I reluctantly joined the branch situated in a rural place. But within a few months I mixed with the rural people, understood their problems and studied their needs.

During my field visits I saw their poverty and decided to go for their rescue. I had faced lot of problems from local politicians since growth of poor causes loss for them.

I studied the past pattern of lending and repayment and realized that the loans were becoming bad (more than 70%) since the borrowers who are mostly male were misutilising the proceeds of the loans.

I decided to bring a positive change in the lives of the poor by selecting the ladies under IRDP and Anthyodaya schemes and started financing extensively for purchase of buffaloes and liking their milk supply to Milk Societies. My efforts fetched the best results and recovery was more than 95%. People started sending their children to schools apart from eating good food and wearing clean clothes.

Even to day (after a lapse of 20 years) whenever I remember my experiences as a rural bank manager it brings me immense pleasure.

What is required is that the rural bank managers should go with devotion to work without self-interest and start involving themselves with the rural folk up course with the positive mind.

Posted by Mahalingam M
Tuesday, October 10, 2006
Emerging Education Technologies

Smart Mobs links to New Media Consortium's Horizon Report:


The four major trends that emerged are identified below and reflect significantly changing attitudes toward technology and communication that surfaced again and again in the research. The significance of critical thinking skills and participatory media literacy is mentioned.
...
Dynamic knowledge creation and social computing tools and processes are becoming more widespread and accepted.
...
Mobile and personal technology is increasingly being viewed as a delivery platform for services of all kinds.
...
Consumers are increasingly expecting individualized services, tools, and experiences, and open access to media, knowledge, information, and learning.
...
Collaboration is increasingly seen as critical across the range of educational activities, including intra- and inter-institutional activities of any size or scope.

PermaLink | Comments (1)

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Wednesday, September 20, 2006
Bottom of Pyramid Mirage?

Atanu Dey discusses a paper by Aneel Karnani:


Karnani’s paper argues against the BOP proposition. He summaries the BOP proposition as: there are profits to be made by selling to the billions of the world’s poor, and by doing so, bring prosperity to them, thus alleviating poverty, and that multinational corporations (MNCs) should sell to the poor to do good while doing well for themselves.

First there is the disagreement regarding the actual size of the BOP market. The BOP camp estimates that the potential market at PPP terms is US$13 trillion. Karnani estimates a more modest US 1.2 trillion at PPP, and more like US$ 0.3 trillion at the financial exchange rate. That’s an order of magnitude difference there.

Furthermore, Karnani points out that the poor spend most of their income on food; the poor have little disposable income. Therefore, if their incomes don’t rise, they cannot afford to consume more than they actually do. If there are ways of making stuff more affordable to the poor, it is certainly not by selling stuff in smaller packages. Smaller packages in fact have a higher unit cost, not lower. Pretending that smaller packages increase affordability is similar to pretending that selling food in very small packets will solve the hunger and malnutrition problem of the poor. He concludes that the “single serving revolution is a dud.”


More discussion.

PermaLink | Comments (1)

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Wednesday, August 30, 2006
Education and the Web

[via Smart Mobs] Judy Breck writes:


Education practice today does little more than toy with the emerging innovation of digital connectivity—when, in fact, a new knowledge ecology it causes will have to become central to global learning for education as an institution to remain relevant into the future.

You may believe that education does not belong in the open chaos of the emerging Internet. But thinking that misses a wonderful new cognitive order of learning that emerges from the chaos of connected knowledge. Education should be right in there with the other major elements in the ubiquitous mix of the Web world. The openness of the content within the Internet is a change for learning that is as complete as the invention of phonetic symbols was for language.

PermaLink | Comments (2)

The web is the ideal medium for environment education. Information about ecological issues delivered through the online medium can accelerate the process of creating a community who realize their stake in ecological conservation.

A community approach to education about conservation problems fosters an ability to consider sustainability issues from the view point of different stakeholders. Group settings foster an effective combination of learning with understanding and are therefore likely to support conceptual change.

The learning gained by interacting in a community of people who share a concern or passion about a topic is not geared to result in immediate conservation action, but is expected to create environmentally sensitive individuals, as a result of voluntary lifelong learning.

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Monday, August 28, 2006
Education in India

Ramesh Jain writes: "The higher education system can not grow without the elementry education system. India needs education system for masses at every level. India does have excellent Institutions for higher as well as early education, but they are all only for a small fraction of population. It will be great if the current momentum takes India to build the infrastructure, including education infrastructure, in India."

Wednesday, August 9, 2006
More on OLPC

Atanu Dey continues his dissection:


Since the “One Laptop Per Child” (OLPC) proposal is being considered here, we have to have alternate proposals which can be considered in contradistinction to it. I propose, for arguments sake, the “One Blackboard Per School” (OBPS), “One Teacher Per School” (OTPS), and “One Set of Basic Facilities Per School” (OSOBFPS) schemes out of many potential candidates. First, we will consider how they stack up against the OLPC proposition. The next thing we do is to figure out which of the alternates is the one that is “perfect” and which therefore poses the threat to the achievement of the “good.”
...
Which of the two—the OLPC or the OBPS—is the “perfect” and which the “good”? If OLPC is the prefect solution, then clearly it will impair the good solution of providing basic educational opportunities to many; if the OBPS is the perfect solution, then the OLPC, as the good solution, may be prevented. My position is the former: in an ideal world, where all children have the opportunity to gain a basic education irrespective of the accident of birth, giving all children laptops will be an unalloyed blessing. An ideal world, which in our case we have not got, would admit the perfect solution and no trade offs will be required. The imperfect world, which is what we have, requires we trade off the potential benefit of the few for the guaranteed benefit of the many.

PermaLink | Comments (7)

While OBPC would be great in a perfect world, back here in reality, the OLPC will continue to dominate development conversations. Not for its actual merits, but because OLPC is all about marketing: http://www.olpcnews.com/commentary/olpc_news/olpc_is_all_about_ma.html

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India's No to OLPC

Atanu Dey comments on India's decision to decline the $100 laptop:


Tens of millions of children don’t go to school, and of the many who do, they end up in schools that lack blackboards and in some cases even chalk. Government schools—especially in rural areas—are plagued with teacher absenteeism. The schools lack even the most rudimentary of facilities such as toilets (the lack of which is a major barrier to girl children.)

Attention and funds need to be directed to those issues first before one starts buying laptops by the millions. Fact is that we need basic education (literacy, numeracy, etc) and secondary education. These have been provided very successfully without computers around the world. Every one who went to school and became educated more than a mere 30 years ago—in the entire history of human civilization, billions of people in all—did so without having ever seen a computer. What they had was much less expensive than PCs: they had teachers and an environment conducive to learning.

PermaLink | Comments (2)

I agree with the Indian government's reasoning. However, I think the $100 gadget could be useful in city schools where currently, bulky, used and imported-as-scrap PCs are being used.

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Posted by bob
Wednesday, July 19, 2006
Rural India and Reliance

Atanu Dey writes about Mukesh Ambani's initiatives:


First, he talks about creating cities. Cities are the engines of growth since it is an urbanized population which has the productive capacity to create economic wealth and thus lead to development. India’s largely rural population has to be urbanized and since the existing cities are basically incapable of absorbing the population, new cities have to be developed.

Second, he talks about transforming agriculture by raising its productivity. Building a large number of farm-supply hubs will make the supply chain for agricultural inputs more efficient. Raising agricultural productivity will not only increase production but will also release farm labor which can then migrate to the cities and produce non-agricultural goods and services.

Third, the farm output will be more efficiently brought to the market. It is estimated that around 40 percent of farm produce never reaches the consumer. Introducing efficiencies in the supply chain of farm output and retailing it efficiently will translate into lower prices for consumers and higher realized prices for the farmers. This in turn will increase farm incomes so that the remaining rural population would be able to effectively demand more non-agricultural goods and services—the same stuff that is being produced by the labor released by the farms.

This is along the lines of Irma Adelman recommended long ago: Agricultural Demand Led Industrialization, or ADLI.

PermaLink | Comments (2)

would increasing prosperity in the rural areas also prevent people from migrating to cities?

Posted by Ajith Nair

Yes Mr. Ajit. You are correct.

Why do the people migrate from one place to another. It is basically for searching lively hood or for better livelihood and improvement in quality of life.

If Rural Areas become prosperous the basic facilities gets improved and people will love to stay in their places.

Good luck Mr. Ajit. Start working in that direction.

Posted by Mahalingam M
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