Wednesday, May 23, 2007
Facebook's Platform Strategy

WSJ writes:


On Thursday, the Palo Alto, Calif., company will announce a new strategy to let other companies provide their services on special pages within its popular Web site. These companies will be able to link into Facebook users' networks of online friends, according to people familiar with the matter.

For instance, an online retailer could build a service in Facebook to let people recommend music or books to their friends, based on the relationships they've already established on the site. Or a media company could let groups of users share news articles with each other on a page inside Facebook.

Sea Dragon

John Battelle writes:


In short, the idea is this: Finite real estate, infinite information...Imagine the ad as a rabbit hole of sorts. If you go down it, you can explore all of Wonderland without ever really leaving the page you are on.

Nokia and Computers

Michael Mace writes:


Not smartphones, not converged devices, but full-on mobile computers intended to replace both PCs and mobile phones. Nokia says it expects these devices to eventually sell in the billions of units, and to become the world's dominant means of accessing the Internet.

Even though these future devices will still be mobile, if you take all of Nokia's statements at face value the changes from mobile phones will be so extensive that it's fair to call it a new business.

The fact that Nokia's even talking about this is a remarkable change. Five years ago, Microsoft was charging hard in mobile and the big topic of discussion was how could a company like Nokia possibly defend itself. Now Nokia's talking about how it will put the PC industry out to pasture, and oh by the way take over the Internet as well.

Software | PermaLink | Comments (1)

I believe Nokia needs a healthy dose of realism. Their mobile phone architecture is a decade old if not more. Learning Chines is easier than writing applications on the Nokia platform.

Nokia does not realize one simple thing: "Software is the magic"!

They absolutely positively need to build a great software platform to win this battle. Windows Mobile has come from nowhere to own 14% of the marketshare.

Posted by Tarun Anand
Mobile Use in Japan

[via Textually] Sydney Morning Herald writes:


In 2004, Tim Clark of the University of Southern California observed in Japan Media Review: "A surprising number of Japan's high school students graduate without learning how to use a personal computer."

Between 2000 and last year, the proportion of Japanese 20-year-olds using home PCs to access the internet plummeted from 23.6 per cent to just 11.9 per cent, say Net Ratings figures published in Facta online. Twenty-year-olds now make up the same proportion of the total as 50-year-olds. The plunge could be only partly explained by ageing of the population and growth in PC use by other age groups.
...
n Japan, the problem is that as the youth become more adept with mobile technology, their ability to use PCs and real keyboards has regressed to the point where it matches their parents'. Many of the 4 million young, part-time workers cannot afford PCs, and are being permanently locked out of white-collar work because of their ineptitude with computers.

Cringely on Google Universal Search

Robert Cringely writes:


Universal Search is Google's attempt to destroy its major competitors who, like Gorbachev in the waning years of the USSR, have to follow suit and start spending money they don't have if they want to even appear to still be in competition with Google. This means for these companies more software development, more sweeps of the web, as well as the greater likelihood that among their top results will be pages located at Google properties like YouTube.

It has to burn Yahoo, MSN and the others to now have to drive traffic to YouTube, but that's what will happen if these search competitors choose to continue to compete head-to-head, which they will.

There is literally no downside for Google in this strategy.

TECH TALK: India’s Digital Infrastructure: Mobile Internet

There are 170 million mobile users in India, but only just over 1% of them use their mobiles for Internet access. Of course, not all mobiles have the ability to access the Net, but from a technology standpoint, I would estimate that at least 30% of the phones in India on GSM and CDMA would be able to access the Internet. And yet, few of us do. We seem quite happy just using the mobile for phone calls and SMSes. Some of us use the operator portals to get ringtones, wallpapers and games. But that’s about it. Why not more?

There are a number of reasons. First, while CDMA phones have a convenient ‘button dabao’ (press the button) to access a portal, the GSM phones need some extra configuration to get connected over GPRS. Second, mobile operators want to keep the users who do get connected within their walled gardens. So, they become the gatekeepers for the services. So much so, it is almost impossible for any independent service provider to create a portal that can be accessed by all users who have active data connections. Third, short-sighted pricing plans for data ensure that the ones who do want open access will have to pay a high price for it.

In addition, no one in India is really promoting the mobile Internet. Mobile operators are busy focused on new customer acquisition – after all, every new $3 ARPU (average revenue per user – per month) customer adds anywhere between $500-1,000 to their market cap! The handset makers like Nokia focus mostly on features that are native on the handset – like a great music experience. The mobile value-added service players have still not gone out and determinedly create independent off-deck brands which attract users – presumably, because they know few can access them as of now. The PC Internet companies are, well, focused on the PC Internet.

Put it all together and we have a mobile Internet that has neither users nor services. Can this logjam be broken? If so, how? Can the mobile become like a magic lamp – fulfilling all our wishes? What are these wishes? When the Nokia N95 ad asks if “is this is what computers have become”, why don’t we feel like going out and buying one? Is there really an opportunity for mobile data services beyond the downloadable ringtones, wallpapers and games?

For the mobile Internet to happen, mobile operators need to believe that Data, not Voice, will change the direction of the ARPU trajectory – assuming of course that ARPU matters. In India, currently, everyone is happy focusing only on the minutes of usage. A time will come – in the not too distant future – when voice will go to zero-margin – and then to zero. It is for that world that mobile operators need to learn from the PC Internet – that creating an open platform can foster innovation in a way no closed environment can.

Tomorrow: Network Computing Devices

Related Entries:  [All]
TECH TALK: India’s Digital Infrastructure: Mobile Data Services [May 25, 2007]
TECH TALK: India’s Digital Infrastructure: Network Computing Devices [May 24, 2007]
TECH TALK: India’s Digital Infrastructure: PC Internet [May 22, 2007]
TECH TALK: India’s Digital Infrastructure: Overview [May 21, 2007]

Tech Talk | PermaLink | Comments (6)

Hi,
I am not sure how this can be done. But personally, i tried using mobile internet for some time and I had some issues. The primary one being of insufficient content if I wanted some enjoyment. The second one was of a clustered screen (on a Nokia 6600) which means that there aren't designs happening specifically for the mobile.
I would like to contribute my suggestions since you are into the business. I would go for mobile internet if:
1. I get convenient email and chat options.
2. I can do train/flight bookings from my mobile.
3. I can do safe and secure banking/trading transactions from my mobile.
4. I can do routine stuff like paying my bills, booking gas, calling cab etc.
And yes! as you say there should be a good price plan to inspire me to be online 24x7.
I think someone coming up with such functionalities will have to team up with the service providers in the respective field.

Posted by Laukik

Hi Rajesh,
You are right the real buzz and focus should be about Data & providing easy to use applications through net. Reliance has done it well compared to others through RWorld, atleast most of the handset owners know what is RWorld and how to use it.

People want to use real applications and services on the phones, they don't know what they want but they would definitely use it when they have it. Till recently we didn't have any concept of finding exam results online and now even some schools offer those online and there is a huge peak in web traffic.

Santosh

Posted by Santosh Maharshi

Rajesh

Seems to me that you have been bitten by the global mobile industry paradox leading to slow adaptation of mobile data in India just like everyone else!!
In Your May 21 post : you wrote
''''''
To make the mobile Internet a reality in India, two changes need to happen, and they have to be driven by the mobile operators since they are the 'gatekeepers.
'''''''''
In your May 23 note you rightly say:
"""""""""""""""""""""""""
In addition, no one in India is really promoting the mobile Internet. Mobile operators are busy focused on new customer acquisition after all, every new $3 ARPU (average revenue per user per month) customer adds anywhere between $500-1,000 to their market cap! """""""""""""""""""""""

Well--isn't the function of GATEKEEPER is to protect their own turf??

How can one expect Gatekeepers to open the gates to let 3rd party content/application provider ride over their gate for free!!


Even in Developed economies; these gatekeepers are keeping the mobile content/application provider at arms distance and not allowing free ride…Forget mobile access--these gatekeepers are evoking NET NEUTRALITY Laws to give lower priority to anything outside their own walled garden!!!

IMHO, For mobile data to succeed and vision of wireless internet for masses to really happen, a third force is required that will break the monopoly of such gatekeepers..Entrepreneurs like yourself should be looking at trends in developed countries that are now gaining significant grounds by way of emerging WISPs approach with innovative business models and taking Community and academia route to persuade Governments, Regulators and Industry to allocate additional spectrum to new entrants.

Have look at the crusade started by http://www.m2znetworks.com/

Unless such a third force which can build a parallel wireless network do not emerge; gatekeepers and Incumbents wireless providers have no real business need to take care of digital divide or realizing visions of application/content/thin client entrepreneurs around wireless internet..

As Swami Vivekananda used to say ARISE, AWAKE (to reality)!!

Posted by Anish

People want to use real applications and services on the phones, they don't know what they want but they would definitely use it when they have it. Till recently we didn't have any concept of finding exam results online and now even some schools offer those online and there is a huge peak in web traffic.
Micklosh

Posted by Micklosh core

Rajesh,

You have highlighted some of the facts that have hampered the growth of Mobile Web despite the hardware supporting it.

I will comment on the changing scenario:

Operators-> They have opened the Web pipe and reduced the cost for using Mobile Web. Hutch has waived off the activation charge and only bills on usage. Airtel and others are following up. The operators have realized the potential of "data" after falling ARPU's

Users-> There is viral campaign to activate GPRS/Edge on the phones especially in the youth & executive segment. We have data to prove that. India is a "leapfrogging" country. Lot of users in India have not seen a PC but own a mobile and are comfortable with it, so the potential is immense

App Developers-> They are pitching in, but need to get out of the PC development mode as this is a new medium with more than normal challenges of various devices, various browsers, various operators, technologies and the most complicated one being evolving standards.

http://mvies.in is one such attempt in the Indian market

My opinion is the situation is improving now and there is immense potential.

Sanjay

Posted by Sanjay

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