Friday, April 20, 2007
The Softwareless Software Company

David Hornik writes: "In the era of the Softwareless Software Company, in which value is measured by utility, simplicity and reliability, the greatest asset may ultimately be the near infinitely scaling data center. It will certainly be important that the new computer company deliver great utility through its software-delivered service. But the most significant differentiator may ultimately prove to be the capacity to scale with massive demand. And those companies best situated to deliver that scale will be the winners. Thus, it is no surprise that just up and down the river from Microsoft's new datacenter in Quincy Washington, both Yahoo and Google are contemplating building their own gargantuan datacenters. The Softwareless Software Company may have come full circle from the Computerless Computer Company and be more about hardware and infrastructure than about software after all."

Banner Advertising is Back

Fred Wilson writes:


Many marketers have reached the point that they can't easily buy more search. It's getting harder. Keyword markets are becoming efficient and supply and demand are coming into balance. Of course, that alone doesn't mean that all the other money will move into banners. Banners also need to produce measured returns.

But, banners carry branding value that text ads don't. The return on investment measure is not as cold and hard with banners. And the big branded advertisers that are leaving TV and print in search of better performance on the internet want to be able to brand with their ads. And they want to control where those ads are run. They'll pay more for those two features.

So branding/banners may grow faster than search/CPC in the coming years, or at least grow as quickly.

India Needs Cities

Atanu Dey quotes from a Scientific American article by Nikhil Swaminathan:


Are you one of those people who think of big cities as little more than hotbeds of pollution, crime and social inequalities? Well, think again. A new report in this week's Proceedings of the National Academy of Sciences USA confirms what many city dwellers, who account for the bulk of people on Earth, have claimed for years: Cities have an almost magical ability, spurred by increased human interaction, to stimulate innovation and increase wealth.

The report also pooh-poohs the popular comparison of the growth of cities with biological organisms. An animal slows as it balloons in size ; in contrast, the researchers note, cities speed up as population and everything from crime to per capita income grow.

Google Today

Wired interviewed Google CEO Eric Schmidt, who said: "Think of [Google] first as an advertising system. Then as an end-user system -- Google Apps. A third way to think of Google is as a giant supercomputer. And a fourth way is to think of it as a social phenomenon involving the company, the people, the brand, the mission, the values -- all that kind of stuff."

Freedom Mail

The New York Times writes:


Mr. Fodor, 43, a French computer programmer, said that in the early 1990s he worked on “push” e-mail services that predated the filing of important patents in this area.

He intends to test his claims as soon as next month by introducing Freedom Mail, a simple free service that he says will make it possible to view and respond to messages sent to almost any e-mail account on a cellphone or other mobile device.

“Freedom Mail will liberate wireless e-mail from expensive and spurious litigation driven by very few patent owners for the sole purpose of dominating global wireless e-mail communications,” Mr. Fodor said in an e-mail message.

TECH TALK: Letter to a Two-Year-Old: Memories (Part 2)

Dear Abhishek,

Recently, we went to Dubai for three days. It was your first international trip. Dubai is a short three-hour flight from Mumbai. It was a great experience with you – in the aircraft and roaming the malls of Dubai. The first day you ran around excitedly shouting “Dubai shopping”, embarrassing your mother no end! You’d fall asleep in the afternoon, so I would put you on a sofa in the mall and sit next to you as your mom went around the malls. We bought lots of cars and trucks for you – and some trains (though we haven’t given them all to you yet).

I’ll remember the Dubai trip because it was the first time we got a lot of time together away from home. It was just us. Now that you are a little grown up, we can sit and talk. Just the other day, we sat at the window in our chairs and chatted about people and the world outside. It is an absolute delight being with you—to the extent that I try and avoid overnight stays and dinner meetings. There is no greater joy than coming back home and being with you as you sleep.

You appeared in Newsweek a couple months ago. They were doing a story on me, and the photographer was shooting me near our home. I called your mom to send you down so you could see me. The photographer then asked me to hold you against a quintessential Mumbai backdrop of some neighbourhood stores. And lo and behold! A few days later, there I was with you in my arms on the Table of Contents page of Newsweek.

Your language comprises of a mix of English, Hindi and Marwari. Your mother and her parents speak to you in Marwari. My parents speak to you in Hindi. I talk to you in English and Hindi. Its fun watching you piece words together now to make meaningful sentences.

A few months ago, you started recognizing alphabets and numbers. It happened quite suddenly. We had bought one of these wooden toys, and you kept asking us what the various letters were – and before we realised it, you were telling them back to us. Your memory astonishes us at times…or maybe we are still used to thinking of you as a little baby we just got back from the hospital.

One disappointment I have is your total lack of interest in reading books! I used to buy a lot of books for you, but we barely get past the first few pages. Maybe some day you will realise the joy of the world of books…

The coming year is going to see you go to school – probably in September. As you grow up, there are times I wonder if we should live somewhere else. I grew up in the same neighbourhood as you are growing up now. It all seems so stagnant. Perhaps, we need to reinvent the world around us – in more ways than one.

Happy Birthday, Abhishek. Have a great third year!

Related Entries:  [All]
TECH TALK: Letter to a Two-Year-Old: Memories [April 19, 2007]
TECH TALK: Letter to a Two-Year-Old: A Day in Your Life (Part 2) [April 18, 2007]
TECH TALK: Letter to a Two-Year-Old: A Day in Your Life [April 17, 2007]
TECH TALK: Letter to a Two-Year-Old: Baby’s Days Out [April 16, 2007]

Me
Entrepreneur, Mumbai, India, Emergic, Netcore, Internet, IndiaWorld, Sify, IIT-Bombay, ColumbiaUniv ... More [Write to Me]

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India Needs More Entrepreneurs (Aug 2005)
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Abhishek (my son)
Photos
Letter to a Two-Year-Old (Apr 2007)
Father to Son (Apr 2006)
Letter to a 2005 Baby (Jun 2005)
The Making of Abhishek (Jul 2005)

Moreover
Facebook (May 2007)
Doing Education Right (May 2007)
Reflections from a Dubai Trip (Apr 2007)
Creating India's New Cities (Apr 2007)
India's Challenges (Mar 2007)
3GSM 2007 (Feb 2007)
Demo 2007 (Feb 2007)
A Tale of Two Covers (Feb 2007)
3GSM Mumbai (Feb 2007)
2007 Tech Trends (Jan 2007)
The Best of 2006 (Dec 2006)
Best of Tech Talk 2006 (Dec 2006)
Cyworld (Nov 2006)
Two 2.0 Events (Nov 2006)
Two-Sided Markets (Nov 2006)
The Rise of YouTube (Oct 2006)
Gandhigiri (Oct 2006)
Education and Reservation (May 2006)
Four Blog Years (May 2006)
Fooled by Randomness (May 2006)
Blue Ocean Strategy (May 2006)
Revolution on the Roads (Apr 2006)
The MySpace Story (Mar 2006)
A Presentation at PC Forum (Mar 2006)
Extreme Competition (Mar 2006)
3GSM World Congress 2006 (Feb 2006)
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India Rising (Jan 2006)
2006 Tech Trends (Jan 2006)
The Best of Tech Talk 2005 (Dec 2005)
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Trains, Planes and Mobiles (Dec 2005)
Peter Drucker: Management's Newton (Nov 2005)
India Empowered (Oct 2005)
Rajasthan Ruminations 2 (Sep 2005)
Building a Better India (Sep 2005)
South Korea's IT839 (Jul 2005)
Shift-Ctrl (Jul 2005)
Best of Future Tech (Feb 2005)
Multi-Model Minds (Feb 2005)
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On Watching Swades (Jan 2005)
The Best of Tech Talk 2004 (Dec 2004)
India Trends (Dec 2004)
An American Journey (Aug 2004)
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A Train Journey (Jun 2004)
An Agenda for the Next Government (May 2004)
Two Blog Years (May 2004)
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Dear Non-Resident Indian (July 2003)
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An Indian in China (Mar 2002)
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