Thursday, December 28, 2006
Free SMS Greetings on MyToday
We have launched a free SMS Greetings service from MyToday.com for Indian mobile users.
MyToday SMS Greetings allows you to send free greetings via SMS to any mobile in India. You can type 110 characters worth of message while the remaining 50 characters are used for MyToday ads.
Visit www.MyToday.com from either your phone’s or computer’s browser. Please check the cost of GPRS data with your operator, if you are using the on-phone browser. [You will need to register by sending an SMS from your phone, if you are not already registered with MyToday.]
Have a wonderful New Year!
Evolution of Computing
VNUnet has an interview with Vint Cerf (now with Google):
We have gone from simple switching in the phone
system to tubes to transistors to integrated circuits and that has had a profound effect. It has produced powerful, small devices using very little power.
Some people think Moore’s Law has been outgrown, but we keep finding yet more ways to tweak CMOS chip technology to make it run faster with less power, and its potential is not exhausted yet. We will eventually run out of capacity for that technology, of course.
The other dramatic change is in widespread high-capacity networks.
Today, we have computers in our pockets, embedded in cars, in the house and so on. The internet has 400 million machines connected to it – not including laptops, PDAs, and the 2.5 billion internet-enabled mobile phones.
So we have two billion devices on the internet, but only one billion users. If we extrapolate that, we will have billions of devices interacting with an unpredictable effect on the network.
Two 2007 Trends
HipMojo writes:
First, it should be noted that video consumption amongst users will become even more commonplace. Smart media companies like News Corp. are putting a lot of their good stuff online, even those who do not put it all out there and experimenting, like Walt Disney’s ABC.
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But, what I see becoming more and more mainstream is something that has been brewing louder and louder this year. People will begin to increasingly get their “virtual newspapers” (proverbially speaking) delivered to them; via RSS (Real Simple Syndication) and other means, be it in their inbox, on their blogs or social network profiles (see how everything gels?).
Mobile Marketing Challenges
MocoNews blogs about a WSJ interview with Courtney Jane Acuff, an associate director at Denuo, the Publicis Groupe consultancy:
The number one obstacle is privacy. Advertisers must be doubly careful their mobile campaigns are not intrusive. And even if they manage this, they face their second biggest challenge: lack of inventory. “Certain content providers are offering inventory, such as ESPN, which has advertising opportunities that can include banners and logos. They offer the ability to sponsor text messages. Fox also has opportunities, and it has taken off a bit, where advertisers can create unique content for the mobile device. But there is still a long way to go to having traditional media embrace putting content on cellphones.” Finally, there is the third barrier which revolves around consumer education – or more specifically – a lack of it.
Education 2.0
Alan Moore points to a story in eSchoolNews:
Within five years, Hirsch predicts, not a single desktop in this 52,000-student school system in metropolitan Dallas will carry the image of a proprietary school software program. Gone will be the familiar Microsoft applications and desktop icons that over the years have become synonymous with document creation. In their place will be a suite of lesser-known, but equally capable alternatives--or, what Hirsch likes to call "open technologies."
Though some might see his plans as ambitious, Hirsch is hardly alone in his dreams. Plano ISD is part of a fast-growing cadre of school districts across the country actively exploring the use of free web-based services and open-source school software alternatives.
Last summer, the state of Indiana announced a plan to deploy more than 24,000 computers with Linux operating systems in its schools. At the time, the project--called inAccess--represented the largest single distribution of Linux-based technology in U.S. K-12 schools (see story: Desktop Linux rolls into Indiana). Experts estimate the deployment could expand to more than 170,000 desktops across the state by the end of this year.
Blackberry Pearl
The Raw Feed writes that the Pearl is the future of phones: "Like today's best smart phones, the pocket communication gadget of the future will be an 'everything device.' At a minimum, it will function as a laptop, digital camera, video-capable media player, voice recorder, handheld, speakerphone and more. But unlike today's bulky, boxy, bloated Treos, BlackBerries and Windows Mobile smart phones, future offerings will be as tiny, thin, light and sleek as the smallest of today's not-so-smart phones. Don't look now, but the SMART PHONE OF THE FUTURE HAS ARRIVED. RIM's BlackBerry 8100, the Pearl, is the first of a radical new generation of smart phones."
TECH TALK: The Best of 2006: 4. Persistent Search
The Search box has become the window to the world of the Internet. And with it, Google has become the centre of our lives. But what comes after search? While there are plenty of variations on search itself (local, classifieds, video), Bill Burnham suggested that it will be persistent search. [Or as I like to think of it, subscriptions.]
Simply put, Persistent Search allows users to enter a search query just once and then receive constant, near real-time, automatic updates whenever new content that meets their search criteria is published on the web. For example, let’s say you are a stock trader and you want to know whenever one of the stocks in your portfolio is mentioned on the web. By using a persistent search query, you can be assured that you will receive a real-time notification whenever one of your stocks is mentioned. Or perhaps you are a teenager who is a rabid fan of a rock group. Wouldn’t it be nice to have a constant stream of updates on band gossip, upcoming concerts, and new albums flowing to your mobile phone? Or maybe you are just looking to rent the perfect apartment or buy a specific antique. Wouldn’t it be nice to get notified as soon as new items which roughly matched your criteria were listed on the web so that you were able to respond before someone else beat you to the punch? Persistent search makes all of this possible for end users with very little incremental effort.
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Persistent Search presents search companies with the opportunity to build rich, persistent relationships with their users. The search engine that captures a user’s persistent searches will not only have regular, automatic exposure to that user, but they will be able to build a much better understanding of the unique needs and interests of that user which should theoretically enable them to sell more relevant ads and services at higher prices. They will also stand a much better chance of capturing all or most of that users’ ad-hoc queries because they will already be in regular contact with the user.
Tomorrow: Widgets
Related Entries: [ All]
TECH TALK: The Best of 2006: 10. Three for 2007 [January 5, 2007]
TECH TALK: The Best of 2006: 9. Education in India [January 4, 2007]
TECH TALK: The Best of 2006: 8. Biofuels [January 3, 2007]
TECH TALK: The Best of 2006: 7. Bottom of Pyramid Innovation [January 2, 2007]
TECH TALK: The Best of 2006: 6. Mobile Web [January 1, 2007]
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Dear Mr. Rajesh
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