Sunday, October 22, 2006
Karma Capitalism

Business Week asks: "Times have changed since Gordon Gekko quoted Sun Tzu in the 1987 movie Wall Street. Has the Bhagavad Gita replaced The Art of War as the hip new ancient Eastern management text?"


[Swami Parthasarthy's] whirlwind East Coast tour was just one small manifestation of a significant but sometimes quirky new trend: Big Business is embracing Indian philosophy. Suddenly, phrases from ancient Hindu texts such as the Bhagavad Gita are popping up in management tomes and on Web sites of consultants. Top business schools have introduced "self-mastery" classes that use Indian methods to help managers boost their leadership skills and find inner peace in lives dominated by work.

More important, Indian-born strategists also are helping transform corporations. Academics and consultants such as C. K. Prahalad, Ram Charan, and Vijay Govindrajan are among the world's hottest business gurus. About 10% of the professors at places such as Harvard Business School, Northwestern's Kellogg School of Business, and the University of Michigan's Ross School of Business are of Indian descent--a far higher percentage than other ethnic groups.

Management | PermaLink | Comments (7)

Any specific lines from the Bhagavad Gita you would suggest for someone who hasn't read it yet?

Do share. I'm an international studies major from Brigham Young University and during all of my studies I'm afraid i never recall reading about Hinduistic business practices... it would be interesting :)

Posted by john keller

http://kellerblog.com

Posted by john keller

Lessons I learnt from the Gita
April 12, 2006.

Bhagavad Gita is the most influential book I've ever read. It operates at multiple levels and imparts wholesome learning about human life in general. The book teaches one to do one's duty without expecting anything in return.

Over the years, however, I realised how difficult it is to put this lesson into practice. When we had just started India Infoline, we struggled to raise the next round of funding from venture capitalists. Somehow we managed to raise to the required funds together and life continued.

But when the dot-com bust happened, it put things in perspective. It was the best and the worst phase. The worst phase as far as finances go. But the best phase since that was the time the true depth of the Bhagavad Gita's lesson - to do one's duty without expecting anything in return - dawned on me. We had faith in our model and kept fighting.

The great thing about the Bhagavad Gita is that it has something for everyone. It has lessons in strategy, talks about human emotions, weaknesses, deceit, friendship and much more.

It also teaches that everything is transient and it is not right to hold on to things, since tomorrow they may simply not be around.

Nirmal Jain, chairman & managing director, India Infoline.

Posted by Dr Malpani

See this.


The Bhagavad Gita is an ancient Eastern philosophical literature. It presents the counsel of Krishna to Arjuna – two prominent leaders of the epic of Mahabharata. Mahabharata is the epic of the feud between two warring clans – the Pandavas and the Kauravas. Before the battle of Kurukshetra, Krishna, who is a friend and the charioteer of Arjuna, drives the chariot to the middle of the battle field, so Arjuna can observe his army and his enemies. Seeing his own kinsmen lined up against to fight him, Arjuna trembles at the thought of killing them. Krishna cajoles Arjuna, “Nothing is higher than a war against evil. A warrior such as you should be pleased with such a war, as it leads to heaven.” Krishna’s discourses are described in the eighteen chapters of the Bhagavad Gita. At the end of his discourses, Krishna successfully convinces Arjuna to fight the battle of Kurukshetra.

Posted by Anish

Tuesday, October 24, 2006

Holy Bhagavad Gita: Download links

Dear fellow reader,

KIndly find the links for PDF version of the following books for your information and further reading:

Holy Bhagavad Gita as it is: http://www.krishna.com/e-books/Bhagavad-gita_As_It_Is.pdf

List of Online books: http://www.krishna.com/main.php?id=33

Regards,
Jayesh Matani

Posted by Jayesh Matani

One of the greatest contributions of India to the world is Holy Gita which is considered to be one of the first revelations from God. The management lessons in this holy book were brought in to light of the world by divine Maharshi Mahesh Yogi , Sri Sri RaviShankar and Swami Bodhanandji, and the spiritual philosophy by the great Adi Sankaracharya the greatest philosopher of India and proud son of Kerala, and Sri. Srila Prabhupada Swami and humanism by Mata Amritanandamayi Devi and Satya Sai Baba. Maharishi calls the Bhagavad-Gita the essence of Vedic Literature and a complete guide to practical life.

Posted by bhattathiri

Bhagavad-gita is spoken by Krishna directly. They are Krishna's words. It is transcendental literature. You will always find newer and newer meaning in it, as you grow in spiritual consciousness even if you are not consciously treading a spiritual path. If you ever get shipwrecked, try to keep this one book with you. You will never feel alone.

Posted by mahashakti
Google and YouTube

An analysis by Fortune:


Google's most successful search advertisers are those who methodically experiment with multiple messages. Sometimes they try thousands of combinations of different texts displayed in response to various search keywords, quickly - often in hours - eliminating those that don't attract the clicks of users and refining those that do, until they arrive at the ideal combination of message and keyword.

A similar process of refinement takes place in Google's AdSense service. It places ads on the Web sites of affiliates with which it shares ad revenues.

I don't know if they're right, but Google's managers now seem to believe they can do the same thing with print, radio and TV, albeit with much of the testing taking place on the more immediate and low-cost medium of the Internet. Buying YouTube will give Google a platform on which advertisers can experiment with TV ads in different forms.

Search Engines | PermaLink | Comments (1)

Google's "sponsored links" business model is great for most industries. But, in at least one field, it completely contradicts the company's "do no evil" philosophy. That contradiction is in all its displayed search results for alternative health cures. I guess we could accept those "he who pays the most gets top billing" for sponsored links, if they appeared only in the separated "sponsored links" column. But now, of course, the big payers go to the top of the list of "most searched" results sought by people who are often desperate for cures to many illnesses. And there we see the worst of American hype coming into its own: "How grandma healed her arthritis in 15 minutes". Surely Nobel Prize-winning stuff if true. But unfortunately, scan down dozens of lines and this miracle "cure" discovered by her grandson is simply emu oil! Now emu oil is good as a massage. It is also a good "carrier" through the skin of some other liquids. But as "a healer of arthritis in 15 minutes - or even 15 days" - it isn't. And this corruption of the great Google legacy to the world continues throughout the rest of its alternative health cures — from promises to extend your penis to hype about many other serious ailments. Time for a reality check (and an ethics check, Sergey and Larry).

Gordon Dryden, New Zealand, author of an upcoming book, The Health Revolution (which includes detailed examples of how hype is outdoing science in the American world of both natural alternatives and pharmaceutical medicines).

Posted by gordon dryden
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