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Sunday, September 24, 2006
Click Fraud
Business Week writes in an investigative cover story: " The growing ranks of businesspeople worried about click fraud typically have no complaint about versions of their ads that appear on actual Google or Yahoo Web pages, often next to search results. The trouble arises when the Internet giants boost their profits by recycling ads to millions of other sites, ranging from the familiar, such as cnn.com, to dummy Web addresses like insurance1472.com, which display lists of ads and little if anything else. When somebody clicks on these recycled ads, marketers such as MostChoice get billed, sometimes even if the clicks appear to come from Mongolia. Google or Yahoo then share the revenue with a daisy chain of Web site hosts and operators. A penny or so even trickles down to the lowly clickers. That means Google and Yahoo at times passively profit from click fraud and, in theory, have an incentive to tolerate it. So do smaller search engines and marketing networks that similarly recycle ads."
Lightbulb to LEDs
The Economist writes:
Emerging Technologies
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bingo websites In my opinion there is no problem about electricity and lighting. There reason is that there is enough electricity - at least in my home country. Atomic plants produce "clean" and cheap electricity. So why should we save electricity? In addition, I don't like the light of LEDs. It's very blinding. Posted by Andy |
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Yeah, I think Google & Co do not really try to prevend click fraud, because they simply profit from this. It's incredible...
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