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Friday, August 18, 2006
Hot Technologies
Information Week writes:
YouTube's Growth
MarketWatch writes:
Better Mobile Interfaces
BBC News writes:
Youth Drive Media Shift
BBC News writes (in the UK context):
Mobile Games
Business Week has an article on what makes a great game:
TECH TALK: Mobile Internet: Imagine
Let us peer into the future and imagine what a world with publish-subscribe capabilities via the mobile would look like. There is a bookstore near my house. To know their specials, I have to actually go to the store – or pass by it so I can look at their banners. I am keen on knowing when they have business or children’s book sales, and about new arrivals. At the same time, I do not want to give them my email ID or mobile number because I am worried that they will spam me. What I would like to be able to do is to subscribe to one or more RSS feeds from the bookstore. Subscribing puts me in control. The bookstore would simply publish the ‘incremental’ information periodically – and subscribers like me would receive it on email, SMS or via an RSS aggregator on the PC or mobile. If the bookstore starts spamming me (indirectly) by publishing items that are not relevant, I can simply unsubscribe. I also want some static information from the bookstore – like store location, timings and phone number. This information should be easily publishable by the store without the need for an intermediary. Let us take another example. I am travelling and stuck in a traffic jam. I should be able to share the location and real-time information about the traffic from where I am. People who would have set up subscriptions to receive traffic alerts would immediately know about it. That all of us have mobiles makes it easier to publish and receive the information. Here is a third example. My sister’s children go to a Montessori school near our house. On rainy days, the school may decide to shut down. This is a decision made about an hour or so before the school starts. The school today tries to call up parents and tells them not to send their kids to the school. There has to be a better way to do this. Imagine if the school can publish the fact that the school is closed for the day, and parents can receive this info in a few minutes of the school publishing it. There are many other examples from day-to-day life that we can think of. The key underlying point is that the combination of publish-subscribe and the mobile web can create a world where the latency between events happening and people knowing about them can be reduced. India can be at the forefront of the creation of this world. Next Week: Mobile Internet (continued) Related Entries: [All]TECH TALK: Best of Tech Talk 2006: Mobile Internet [December 12, 2006] TECH TALK: Mobile Internet: Comments [August 25, 2006] TECH TALK: Mobile Internet: The Bigger Picture [August 24, 2006] TECH TALK: Mobile Internet: Business Models [August 23, 2006] TECH TALK: Mobile Internet: Viewing [August 22, 2006]
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Hi Rajesh Interesting examples and quite relevant as well. I especially like the simplicity of the solution of parents getting to know about the kids' day off. What kind of middlemen do you think are best placed for this model? Ultimately many might co-exist, but how do you envision the fundamental value-proposition of companies on the value chain on this. Gaurav Posted by GauravHi Gaurav, Thats an interesting area you are talking about.. Parents value such services and benefit on numberous occasions knowing about their child's activities and progress at school. Rajesh and you had described how easy things would be if parents could know about an emergency off declared by the school. Imagine, how nice if Parents can know about their child's conduct, homework, test schedule, lessons and marks - all on the ubiquitous mobile phone. Definitely a boon to all of us in an era where both mom and dad work (making parental involvement in education difficult) and nuclear families are the order of the day! To answer your next question of the profiles of the middlemen who can occupy this space, you may need to move beyond the surface of insta alerts on SMS.. These service providors must understand comprehensively their customer needs and must have deep insight/expertise in parenting/ education. Technology (as such mobile domain expertise) is merely a platform for this service. To give you a good example of some company that has already occupied this space successfully, you may visit Bridle's website www.bridleit.com and also know about their service SchoolMATE at www.schoolmate.in Incidentally, the founder CEO of Bridle, Rama Krishna (ramki@bridleit.com) is named among the top 20 entrepreneurs in Asia by Business Week in their "Asia's Best Entrepreneur under 25" contest. You may also partipate the voting by visiting the following links: About Rama Krishna: http://images.businessweek.com/ss/06/08/asia_entrepreneurs/source/6.htm About the contest: Hari Posted by Hari |