Monday, August 14, 2006
How Ideas Spread

Guy Kawasaki quotes Seth Godin (from his new book "Small is the New Big"):


For an idea to be spread, it needs to be sent and received.

No one sends an idea unless:

1. They understand it.
2. They want it to spread.
3. They believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind.
4. The effort to send the idea is less than the benefits.

No one “gets” an idea unless:

1. The first impression demands further investigation.
2. They already understand the foundation ideas necessary to get the new idea.
3. They trust or respect the sender enough to invest the time.

Notice that ideas never spread because they are important to the originator.

Notice, too, that a key element in the spreading of the idea is the capsule that contains it. If it’s easy to swallow, tempting, and complete, it’s far more likely to get a good start.

General | PermaLink | Comments (17)

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All Advertising

Om Malik writes about the rise of online ad networks:


that there are some other problems which these networks will have to contend with: the availability of crack sales teams with deep relationships with the advertising community, that typically moves at a pace slower than the Silicon Valley. The shortage of advertising sales talent is the Achilles heel of the new Web 2.0 ecosystem. (Ironically, the old media has a built in advantage here.)

Think about it this way – desktop applications that were once sold as shrink-wrap is now advertising supported. 411 services that cost as much as $1.99 a minute are being replaced by ad-supported services, and well even AOL is kissing a multi-billion dollar access business goodbye and replacing it with an ad-only model. Even Bill Gates has espoused a future where many of Microsoft’s services will be bolstered by advertisements.

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3D Printers

WSJ writes:


In the past four years, designers of a variety of products, including shoes and cellphones, have been buying specialized office printers costing $20,000 to $50,000 that can quickly produce a plastic model using computer-aided-design, or CAD, software.

Though they resemble typical office copiers on the outside, these are not ink-on-paper printers. Rapid prototyping machines were pioneered by 3D Systems Corp., of Valencia, Calif., nearly 20 years ago. They work by taking computer-aided-design data and using it to build a device layer by layer. Inside a 3D printer, either a print head shoots out plastic particles and glue, or an ultraviolet or laser beam passes over a liquid resin bath, hardening a layer of plastic, 3/100ths of an inch thick, in a computer-generated shape. Then the machine builds layer upon layer until the full model is completed, one to four hours later.

Emerging Technologies | PermaLink | Comments (1)

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Internet's Disprutive Effects

Tom Foremski writes:


The disruption is happening in the media sector because the Internet is a media technology, it enables publishing and distribution. Google, Yahoo, Ebay, Amazon, etc, are all media companies, they publish pages of content and advertising.

This realization has become important in my thinking and analysis of trends. And now, with this next stage, what I call Internet 2.0 (not web 2.0 because it is more than just web) the disruptive effect will be even larger.
...
And this time around, every company is a media company to a greater or lesser degree. Because every company tells stories, it publishes to its customers, to its staff, to its new hires. We now have two-way media technologies and those that can adapt and master those technologies, and become technology-enabled media companies, will survive.

Software | PermaLink | Comments (0)
SMS and MMS Opportunities

VentureWoods has a very insightful commentary by Ashish Tomar of Nokia. Here is his take on SMS:


SMS is a 15-year-old technology, and many advanced IP-based messaging technologies have been available for several years. But still, SMS heavily dominates the messaging traffic in mobile networks. I believe, operators have so far failed to exploit the messaging technologies.

In terms of functionality, SMS is a fairly limited technology. Messages can contain only plain text, up to a maximum of 140-160 single-byte characters, and session/dialogue features such as threads or buddy lists are not supported.

Challenges:
Lack of local-language input handsets: This means customized handsets to support local market requirements, resulting in costly handsets. As a consequence, most SMS are sent in English, confining the active text market to a small group of educated users, primarily based in the cities. Although SMS in China is a different story, thanks to China’s economies of scale.

Relatively high pricing of SMS compared with voice tariffs.

lack of interconnect: Interconnection of SMS messages is a pre-requisite for growth.

Telecom | PermaLink | Comments (12)

Really glad to see that you enjoyed my article.


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TECH TALK: Mobile Internet: A Pyramid

For much of my Internet life, I have been a PC person. Access to the Internet has been from the computer – either at home or at work. About twenty months ago, I first started using the mobile Internet – and it was a revelation. At that time, the ability to read my Bloglines RSS feeds on the move was extremely exhilarating. Suddenly, I could make use of ‘life’s empty moments.’ That was the start of a journey – an exploration of how the mobile Internet experience can be made better. This is the story of that journey.

My interest in the mobile internet is an anomaly. I have a PC person all my life. For much of the mobile era, I ended up using phones mostly for talk and a little for SMS. I preferred emailing to SMSing. Over the past couple years, though, I started using the mobile a lot more – and that has made me understand the device and its potential a lot more. This has caused me to rethink my notions of the PC-based Internet in the context of emerging markets like India.

I think of the device-using India as being split into three. The top of the pyramid has about 10 million users for whom the desktop computer with a reasonably good Internet connection is the link to the connected world. Their access is from home or work, or both. Their digital life is built around their computer. They all have mobile phones but usage is somewhat limited to its use as a phone and texting device. At times, the mobile serves as a modem on the go – to be connected with the laptop. This segment is akin to most users in the developed markets. Think of this as a “PC First” segment.

The middle of the pyramid has about 30 million users for whom Internet access is primarily via cybercafes. Access is, on average, limited to a few minutes a day. Because of the lack of continuity in access, usage of the Internet is limited – email, chat, jobs, matrimonial sites being the primary destinations. This audience is much younger than the top of the pyramid. They all have mobile phones. The consumption of mobile content (ringtones, wallpapers, games, ringback tones) is high in this segment. For this segment, the mobile is the key to the digital life. The ‘buddy list’ resides not on Yahoo or Microsoft’s IM services, but on their phone. SMS, rather than email, is the preferred way to interact with buddies. Think of this as a “Mobiles First” segment.

The bottom of the pyramid is about 60 million in India. For this segment, there is no access to a computer – in some cases by choice (like my parents), but in most cases, because of economic reasons. They cannot afford to own or access a computer. For them, voice communications via the mobile is their primary way to connect to the world. SMS usage is still limited because of language barriers. This is the segment which is now growing rapidly in India as the mobile user base grows. This segment is almost entirely pre-paid. Think of this as a “Mobiles Only” segment.

Tomorrow: The Middle

Related Entries:  [All]
TECH TALK: Best of Tech Talk 2006: Mobile Internet [December 12, 2006]
TECH TALK: Mobile Internet: Comments [August 25, 2006]
TECH TALK: Mobile Internet: The Bigger Picture [August 24, 2006]
TECH TALK: Mobile Internet: Business Models [August 23, 2006]
TECH TALK: Mobile Internet: Viewing [August 22, 2006]

Tech Talk | PermaLink | Comments (8)

Very interesting analysis of India's mobile internet segment.

Now, what would it take to narrow the digital gap for the bottom of the pyramid?

I believe, the real innovation in mobile internet will only come, once mobile carriers become "smart pipes" for applications and content that may be available from the Internet. I also believe that innovative services over SMS, are the shortest (no pun intended) route to digital connectivity for the bottom of the pyramid.

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Entrepreneur, Mumbai, India, Emergic, Netcore, Internet, IndiaWorld, Sify, IIT-Bombay, ColumbiaUniv ... More [Write to Me]

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India's Digital Infrastructure (May 2007)
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Computing for the Next Billion (Jun 2006)
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Microsoft Live (Nov 2005)
Internet Tea Leaves (Sep 2005)
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Microsoft, Bandwidth and Centralised Computing (Jan 2005)
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India Post: Ideas for Tomorrow (Nov 2002)
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Web 2.0 Conference (Oct 2004)
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15 Years as an Entrepreneur (Nov 2006)
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India Needs More Entrepreneurs (Aug 2005)
Dotcom Nostalgia (Jun 2005)
When Things Go Wrong (Apr 2005)
My Life as an Entrepreneur (Nov 2004)
An Entrepreneur's Growth Challenge (Sep 2004)
Creating Options (Sep 2004)
From Employee to Entrepreneur (Aug 2004)
A Tale of Two Summers (Aug 2004)
Crucible Experiences (May 2004)
The Company (May 2004)
An Entrepreneur's Attributes (Nov 2003)
An Entrepreneur's Early Days (Sep 2003)
Reflections on Ideas and Entrepreneurship (Jul 2003)
Entrepreneur's Enigmas (Jan 2003)
The Entrepreneur's Delights (Sep 2002)
Life as an Entrepreneur (Oct 2001)
Leadership Lessons from Lagaan (Aug 2001)
Entrepreneurial Learnings (July 2001)
Entrepreneurship (Mar 2001)
The IndiaWorld Story (1997-8)

Abhishek (my son)
Photos
Letter to a Two-Year-Old (Apr 2007)
Father to Son (Apr 2006)
Letter to a 2005 Baby (Jun 2005)
The Making of Abhishek (Jul 2005)

Moreover
Facebook (May 2007)
Doing Education Right (May 2007)
Reflections from a Dubai Trip (Apr 2007)
Creating India's New Cities (Apr 2007)
India's Challenges (Mar 2007)
3GSM 2007 (Feb 2007)
Demo 2007 (Feb 2007)
A Tale of Two Covers (Feb 2007)
3GSM Mumbai (Feb 2007)
2007 Tech Trends (Jan 2007)
The Best of 2006 (Dec 2006)
Best of Tech Talk 2006 (Dec 2006)
Cyworld (Nov 2006)
Two 2.0 Events (Nov 2006)
Two-Sided Markets (Nov 2006)
The Rise of YouTube (Oct 2006)
Gandhigiri (Oct 2006)
Education and Reservation (May 2006)
Four Blog Years (May 2006)
Fooled by Randomness (May 2006)
Blue Ocean Strategy (May 2006)
Revolution on the Roads (Apr 2006)
The MySpace Story (Mar 2006)
A Presentation at PC Forum (Mar 2006)
Extreme Competition (Mar 2006)
3GSM World Congress 2006 (Feb 2006)
DEMO 2006 (Feb 2006)
India Rising (Jan 2006)
2006 Tech Trends (Jan 2006)
The Best of Tech Talk 2005 (Dec 2005)
The Best of 2005 (Dec 2005)
Trains, Planes and Mobiles (Dec 2005)
Peter Drucker: Management's Newton (Nov 2005)
India Empowered (Oct 2005)
Rajasthan Ruminations 2 (Sep 2005)
Building a Better India (Sep 2005)
South Korea's IT839 (Jul 2005)
Shift-Ctrl (Jul 2005)
Best of Future Tech (Feb 2005)
Multi-Model Minds (Feb 2005)
The Best of 2004 (Jan 2005)
On Watching Swades (Jan 2005)
The Best of Tech Talk 2004 (Dec 2004)
India Trends (Dec 2004)
An American Journey (Aug 2004)
Black Swans (Aug 2004)
A Train Journey (Jun 2004)
An Agenda for the Next Government (May 2004)
Two Blog Years (May 2004)
Rajasthan Ruminations (Feb 2004)
Technology and the Indian Elections (Feb 2004)
2003-04 (Dec 2003)
Random Musings (Sep 2003)
Useful Concepts (July 2003)
Dear Non-Resident Indian (July 2003)
Tech's 10X Tsunamis (July 2002)
An Indian in China (Mar 2002)
Disruptive Technologies (Aug 2001)
Innovation (Aug 2001)
Good Books

- My Business Standard columns
- More columns at Tech Samachar

Presentations
- TiE Bangalore (Dec 2004)
- BangaloreIT.com (Nov 2004)
- CIT 2004 (Jan 2004)
- BangaloreIT.com (Nov 2003)
- Pune CSI Open-Source Workshop (Sep 2003)
- Sydney ICT Workshop (Jul 2003)
- Netcore (Mar 2003)
- Emergent Democracy (MP Govt, Feb 2003)
- Vision for Digitally Bridged India (Dec 2002)
- India Post (Nov 2002)
- Open-Source for eGovernance (Oct 2002)
Recent Entries
Will be back in September
Blog Break
Wikipedia
Adobe's AIR Plans
TECH TALK: Apple iPhone: The Platform
TECH TALK: Apple iPhone: Industry Impact
Crowd Clout
Supercomputing
Social Sites and Class Divide
Foxmarks
Archives
July 2007
June 2007
May 2007
All Archives
BlogStreet
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