|
Tuesday, January 31, 2006
Start-up Ideas
Robert Scoble and Michael Arrington cover the E27 Technology Conference. "Startups founded by entrepreneurs who are less than 27 years old were eligible to present." Some interesting companies there.
Future Wireless Devices
Shawn Lippert writes: "The Personal Mobile Communication devices of the future will thrive with platforms that can support many applications. One application is Symbian OS that you find on most Smart Phones and new PDA's. Opera also makes a browser that looks like a windows browser with easy to use menus. What is going to be great about these wireless and Mobile devices is the integration and support of services. These services are going to include personal streaming radio, TV on demand, News bursts, Customized Search with pictures, links, and optional preferences that let you link to an all in one account for all you Needs that would include E-Wallet, E-Mail, and a Portable phone number that you can take from one device to another. However this phone number will change to VOIP as it catches on. Wireless and Mobile devices of the future will integrate GPS features with information services."
Talent War
Fortune writes:
Ajax Tools
WSJ writes:
The Active Web
Bill Burnham writes:
TECH TALK: Rethinking Newspapers: Jeff Jarvis Comments
Jeff Jarvis wrote a blog post entitled “Deconstructing the Newspaper.” Around the same time, there was a Business Week column by Jon Fine entitled “The Daily Paper of Tomorrow.” Put this along with declining advertising dollars for print (with a shift to the Internet) and one can see a need for change. In India, though, the situation is quite different. If anything, more newspaper editions are on their way. Looking ahead, in the Indian context, the combination of the three screens (TV, computer connected to the Internet and mobile) will impact reading habits. But we will get to that a little later. Let’s begin by reading what Jeff Jarvis wrote.
Jeff made a telling point: “When reality catches up to advertisers, and when buying ads online in a distributed world is made easier — and that will happen — will newspapers be ready? When that day does come, newspapers will even have to consider selling print as a value-added upgrade to online, the reverse of what is done today.” Jeff had a harsh prescription for the newspapers. “Stock tables have to go…Reduce coverage [of national news] to digests and major news…Personal finance is more of a national story than a local one…TV listings are a goner…Entertainment listings work best online if they are comprehensive and searchable…Syndicate sports columnists…National sports coverage is a luxury…Syndicated features like bridge and advice columns, similarly, get no ad revenue and have nothing to do with the local mission of a paper.” Jeff suggests that newspapers focus on local news. “Local news is what should matter most to a newspaper…The essence of a newspaper is local news with some other services and distractions. It is important for newspapers to boil themselves down to their essence and figure out how to do better at providing that unique and valuable service.” The point newspapers need to ponder: “What is the role of a newspaper in a community and in readers’ lives. If it is still expected to be all things to all people in a nichey world, I’m afraid the business will not work. That’s why newspapers need to figure out their essence.” Tomorrow: More Comments Related Entries: [All]TECH TALK: Rethinking Newspapers: Better Times? [February 3, 2006] TECH TALK: Rethinking Newspapers: The Indian Context [February 2, 2006] TECH TALK: Rethinking Newspapers: More Comments [February 1, 2006] TECH TALK: Rethinking Newspapers: The Daily Me-al [January 30, 2006]
Tech Talk
| PermaLink
| Comments (4)
There are many issues and angles to the debate at hand the core is what keeps the newspaper business afloat. Mainstream newspapers cost more to print and distribute than the cover price would indicate. The mainstream revenue model is advertising space. Even government ad's are a key revenue source for papers which they fight for with every regime change. This obviously means that what ever papers say about their 'readers', they are ultimately 'selling' the 'reader' to an advertiser who wants to target the appropriate demographic segment. The key product of a newspaper is not the paper, but the demographic segment that it holds in its thrall. Even the 'Journals of Record' (like the NYT, WSJ, Hindu or the Dawn) are not immune to this. So what does this mean from the perspective of this debate ? The net advertising a paper will draw is equal to its reach measured by number of 'A' category subscribers it has to 'sell'. The advertiser cares a whit about the contents or the presentation. All he wants to know is the ABC figure and the column inch rate. With Ad agencies and media buying houses as the intermediaries the entire business hinges on convincing the client that advertising in paper 'a' will boost awareness/sales. While i do agree that online advertising has affected revenues for the print media, it is still only in specific cagtegories. For instance the classified's and personals have shifted online, because they are more suitable for that medium. A full page product ad in ToI national edition is still the ultimate way to launch a product or a new service. The reason for this is the convenience of the format. I read my morning paper mostly over a cup of coffee and in the loo. Most commuters read it during their travel. Till there are portable devices that offer the kind of advertising impact a paper does come into *widespread* use, the paper has no motivation in shifting online. While there are tablets and handhelds that are really cool for information access, how do i get a full page ad on your mobile form factor without re-inventing the meaning (and costs) of a full page ad ? I dont think that the newspaper is going away anytime soon until internet access is ubiquitous (not likely this century), truly portable and can provide a form factor that is attractive to advertisers. IMHO Posted by shivIf, as Shiv says, " the entire business hinges on convincing the client that advertising in paper 'a' will boost awareness/sales"; and if advertisers realise they can create much more awareness through the web for much less money ( "targetted advertising") , then from where will newspapers find their funding ? Posted by Dr MalpaniThat would hinge on the penetration of "the internet" into every home. Realistically doc, what percentage of the population of India has access to the internet and what percentage of that population gets their news exclusively online ? What will these percentages be by 2020 ? Reach is what the game is all about. While the online crowd is generally affluent and hence make some online merchandising lucrative, it is a drop in the bucket as far as total retail volume goes. The day the tipping point is reached, i.e. more than say 30 % of house holds have high bandwidth feed coupled with wireless portable sheet screens, the newspapers probably will have to worry. Maybe a study of the newspaper industry in south korea will be instructive given the broadband penetration there. Form factor and functional usage is a huge thing that everyone wants to brush away. Reading off a sheet of paper is a hell of a lot better than reading it off a screen. Especially if i am sprawled on the carpet or flat on my bed.What we need are the kind of newspapers that the wizard folk seem to have in the harry potter series. This from a guy who spends 10 hours a day in front of a PC :) Posted by shivbuy carisoprodol online | buy hydrocodone online Posted by linda |