Emergic: April 30, 2005 Archives

Saturday, April 30, 2005

Internet Advertising

The Economist writes that "Google's new advertising service could make the internet an even more valuable marketing medium."

This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America's three big television networks, ABC, CBS and NBC, predicts Advertising Age. It will, says the trade magazine, represent a “watershed moment” in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective form of advertising. But that was before the internet got going. This week, online advertising made another leap forward.

This latest innovation comes from Google, which has begun testing a new auction-based service for the more sophisticated advertising of brands, rather than of just individual products. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver, along with their own search results, sponsored links to advertisers' websites, has proved to be very lucrative. Advertisers like these links because, unlike with TV ads, they pay only for directly measurable results. They are charged when someone clicks through to their own website.

If Google can prove that bidding for display ads works, then its rivals are bound to follow with similar services. This could shake the industry up even more.

Other innovations in online marketing are said to be in the pipeline. Local search and its associated advertising opportunities are one huge growth area. Sites such as eBay, the leading online auctioneer, and Craigslist, which hosts local sites, are soaking up large amounts of classified advertising for everything from used cars to job vacancies that once might have gone to newspapers. Yahoo! is expanding rapidly into entertainment, with film and video clips providing another avenue of advertising. This week, Yahoo! appointed another top executive to its media group, fuelling speculation that the website may start to produce its own entertainment content. That should seriously worry TV broadcasters, who are already losing viewers and ad revenue to the internet.

News.com writes that Mary Meeker of Morgan Stanley is bullish on Interneta advertising:

"We think Internet advertising spending has nowhere to go but up," Meeker said Monday during a keynote speech at the Ad:Tech industry conference here. Meeker added that the Web is the most underutilized advertising medium, garnering only 3 percent of total ad spending in the United States, according to estimates.

But with eBay as a benchmark, she said, the most successful companies could benefit from an ongoing shift online. After all, eBay is in the business of connecting buyers and sellers, much like search-advertising giant Google. And eBay commands 62 percent of the total classified ad market, according to Meeker.

Both eBay and Google "are about increasing the user experience and also increasing the ability of the ecosystem to handle growth," she said. New tools to improve consumer usage and target ads will be the key to future expansion, she added.

"We've got 900 million global customers driving on the same highway," Meeker said. The only differences in people, she said, are in their access speed, language and access device.

Search Engines | PermaLink | Comments (5)

Hope this piece of news could shed some light on the philistines !!!!!!!!!!!!!!!!!!

Posted by Jassim Ali

Hope this piece of news could shed some light on the philistines !!!!!!!!!!!!!!!!!!

Posted by Jassim Ali

Hope this piece of news could shed some light on the philistines !!!!!!!!!!!!!!!!!!

Posted by Jassim Ali

Hmmm, is it coincidence or what but there suddenly seems to be an outpouring of discovery amingst the juraasiic old media about the possibilieites embedded in web advertising.....

Another interesting trend that's picking up is open-source journalism, organized in a Napster like structure. A central server collects and putsup news stories (usually eyewitness accounts and now increasingly,video clips) by amateurs from all over the world. Its already a big hit in South Korea and some prominent consrvative US bloggers are forming a wiki inviting their readership-cum-correspondents to contribute journalism, in a stinging rebuke to the liberal media!

Wow. i mean, Wow.

Going by past media successes (take talk radio and political books) this project is gonna succeed bigtime.

Wed o live in interesting times, huh?

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30 Must-Have PC Skills

Vnunet.com writes about "30 of the most useful tips and skills that, with a bit of practice, will transform a novice into an experienced computer user. " Among them:

1. Move and copy files
2. Navigate using keyboard shortcuts
3. Use shortcuts in Word
4. Install and remove new hardware
5. Send image files as attachments
6. Search your hard disk
7. Hard disk maintenance (including disk cleanup and defragmenter)
8. System restore and backup
9. Update software online
10. Create desktop shortcuts

Software | PermaLink | Comments (3)

People for some reason view computers as blackholes..what we forget is they are at teh end of teh day machines..based on human logic, relax, breathe, think like you would normally and figuring them out is within the reach of every person owning one :)

Posted by indian

I have a list of 6 shortcuts.
1) Learn to customize quick launch toolbar. (Near the start button.)
2) Learn to create my documents toolbar on task bar.
3) Right click on recycle bin and deselect the confirmation.
4) Right click on a toolbar in word and choose customize. Then "Show full menus".
5) Buy winzip copy, add the code to avoid "Try it" dialog box.
6) Right click on a web page and "create shortcut" on desktop.

Posted by Shantanu Oak

Posted by Willy

IT in Healthcare

The Economist writes about the "failure of the health-care industry worldwide to adopt modern information technology."

The solution seems obvious: to get all the information about patients out of paper files and into electronic databases that—and this is the crucial point—can connect to one another so that any doctor can access all the information that he needs to help any given patient at any time in any place. In other words, the solution is not merely to use computers, but to link the systems of doctors, hospitals, laboratories, pharmacies and insurers, thus making them, in the jargon, “interoperable”.

This may be obvious, but today it is also a very distant goal. According to David Bates, the head of general medicine at Boston's Brigham and Women's Hospital and an expert on the use of IT in health care, the industry invests only about 2% of its revenues in IT, compared with 10% for other information-intensive industries. Superficially, there are big differences between countries. In Britain, 98% of general practitioners have computers somewhere in their offices, and 30% claim to be “paperless”, whereas in America 95% of small practices use only pen and paper. But, says Mr Bates, this obscures the larger point, which is that even the IT systems that do exist cannot talk to those of other providers, and so are not all that useful.

As the Markle Foundation puts it, the technology must be designed in such a way that “decisions about linking and sharing are made at the edges of the network” by patients in consultation with their doctors, and never inside the network. This goes to the very heart of the matter. For even though it is fine to start hoping for the day when interoperable electronic health records create vast pools of medical information that could be used to find new cures and battle epidemics in real time, their ultimate purpose is to make one simple and shockingly overdue change: to enable individuals, at last, to have access to, and possession of, information about their own health.

Enterprise Software | PermaLink | Comments (4)

Health Care Information Systems(HIS) modules remains one of the upcoming fields in India. As the corporate hopsitals grow, they have set up "Allied Businesses" as seperate divisions.

However, I really doubt whether any hospital would want to part with complete medical records. No hospital does that. I have no idea as to how Markle Foundation gets effusive about "overdue shocking change about individuals taking care of their own health" thorough these systems.
As a practitioner, I have realised that simple "old fashioned" communication skills are more than sufficient to trust any health care service provider. No amount of IT or computers or fancy skill sets can replace this bonding between a doctor and patient. However, most individuals are naturally anxious about themselves and it becomes very difficult to allay any unfounded fears.
Internet has become a double edged weapon. On one hand it seeks to inform people and rightly so about the course of treatment; on the other hand, it is difficult to judge the validity of advice.
As for "battling epidemics", at most the present systems are good enough to indicate the emerging trends. How IT would help here? Cluster cases in a hospital would naturally point to a local outbreak of an epidemic, if any.

What isnt really clear is the stress on privacy. How does the HIS system propose to address the security concern? I wouldnt want any details about my patient to be leaked out because the system could be compromised.

As for the "interoperable vast medical records" seeking to find cure, it is best a utopia. Past medical records is something that we call as Retrospective analysis; it has little value if any to find out the efficiency of any treatment. The gold standard remains the Randomised double blind studies which seeks to remove any operator bias in designing new treatments.

What is the role of IT then? At present doctors seek their PDA's to update themselves on drug delivery schedules or dosages. Undue reliance on technology to replace the traditional case sheets would risk to breakdown; paperless hopsitals are a far reality as of now. Wireless Internet can be made affordable with doctors updating information in real time. Video Conferencing remains an untapped potential to extend the outreach to other far flung hospitals. Some which I can think as of now.

The Economist got it all wrong again!

Posted by Dr Abhishek Puri

Nice article! Currently, the EMR is more prevalent within a closed healthcare providers network and across the chain of hospitals. For many smaller healthcare providers, the conversion from paper to electronic format has just begun. But for many big players in the healthcare industry, EMR is not a new practice.

Over 13% (400+) Hospitals in US are already using EMR, electronic billing / payments, claims processing, clearing house etc. and its saving them sizeable amount of money in preventing costly duplicate tests, unnecessary administrative costs, medical errors, lost lab test results etc. The adoption rate for EMR is not very fast though because it costs so much to implement them.

As rightly put, Britain's NHS project worth over 6 billion pounds is going live very soon with its networked database of patient records at 18,000 sites. Even Kaiser, the largest HMO in US, would be rolling out its centralized EMR system of digitized records for 8.2 million patients. Myself, having worked on this project and in this industry, can say that the majority of the doctors and the hospitals in the US are harnessing the power of IT to capture its benefits and make better decisions. EMR provided in a closed healthcare network itself would suffice for now and is the need of the time. Eventually, IT is improving the quality of medical care!

Sachin

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