Saturday, April 16, 2005
Friedman's Flat World

The New York Times has an essay by Tom Friedman who has also written a book on the same topic: "It's a Flat World, After All."


I encountered the flattening of the world quite by accident. It was in late February of last year, and I was visiting the Indian high-tech capital, Bangalore, working on a documentary for the Discovery Times channel about outsourcing. In short order, I interviewed Indian entrepreneurs who wanted to prepare my taxes from Bangalore, read my X-rays from Bangalore, trace my lost luggage from Bangalore and write my new software from Bangalore. The longer I was there, the more upset I became -- upset at the realization that while I had been off covering the 9/11 wars, globalization had entered a whole new phase, and I had missed it. I guess the eureka moment came on a visit to the campus of Infosys Technologies, one of the crown jewels of the Indian outsourcing and software industry. Nandan Nilekani, the Infosys C.E.O., was showing me his global video-conference room, pointing with pride to a wall-size flat-screen TV, which he said was the biggest in Asia. Infosys, he explained, could hold a virtual meeting of the key players from its entire global supply chain for any project at any time on that supersize screen. So its American designers could be on the screen speaking with their Indian software writers and their Asian manufacturers all at once. That's what globalization is all about today, Nilekani said. Above the screen there were eight clocks that pretty well summed up the Infosys workday: 24/7/365. The clocks were labeled U.S. West, U.S. East, G.M.T., India, Singapore, Hong Kong, Japan, Australia.

''Outsourcing is just one dimension of a much more fundamental thing happening today in the world,'' Nilekani explained. ''What happened over the last years is that there was a massive investment in technology, especially in the bubble era, when hundreds of millions of dollars were invested in putting broadband connectivity around the world, undersea cables, all those things.'' At the same time, he added, computers became cheaper and dispersed all over the world, and there was an explosion of e-mail software, search engines like Google and proprietary software that can chop up any piece of work and send one part to Boston, one part to Bangalore and one part to Beijing, making it easy for anyone to do remote development. When all of these things suddenly came together around 2000, Nilekani said, they ''created a platform where intellectual work, intellectual capital, could be delivered from anywhere. It could be disaggregated, delivered, distributed, produced and put back together again -- and this gave a whole new degree of freedom to the way we do work, especially work of an intellectual nature. And what you are seeing in Bangalore today is really the culmination of all these things coming together.''

At one point, summing up the implications of all this, Nilekani uttered a phrase that rang in my ear. He said to me, ''Tom, the playing field is being leveled.'' He meant that countries like India were now able to compete equally for global knowledge work as never before -- and that America had better get ready for this. As I left the Infosys campus that evening and bounced along the potholed road back to Bangalore, I kept chewing on that phrase: ''The playing field is being leveled.''

''What Nandan is saying,'' I thought, ''is that the playing field is being flattened. Flattened? Flattened? My God, he's telling me the world is flat!''


Doc Searls asked for my views on the article, especially in the context of Linux and open-source. (Here is what Doc wrote.) This is what I wrote:

I must say that I am a fan of Friedman's writings -- he has a way of putting complex things across very nicely especially bringing in a global perspective.

I think he and others are, if anything, underplaying the impact of what is happening in "the flat world." One has to live here to see the potential and impact. At a micro-level, each day may seem like yesterday, but just as the grains on the chess board (power of 2...) add up, the changes are putting countries like India and China on a powerful and irreversible growth track. Because the people in these countries are now starting to genuinely feel that "tomorrow will be better than today." And optimism can be a huge force multiplier.

I think (and you've read it on my blog) that the next big innovations and opportunities are going to come from the East. If I look at computing and software, I see a future where teleputers (to use a phrase from George Gilder) in the form of thin clients and mobile phones will be used to provide access to all of the content and applications from centralised servers. A decade ago, only an IBM or one of the tech biggies could have been expected to build something like that. Today, thanks to open-source and Linux, so can people like me! And that's exactly what we are seeking to do. Centralise content and data, and make them available via multiple channels -- PCs or thin clients, and mobile phones. In fact, the mobile phones will be an equal participant to the computer in the business process -- they are the "laptop of the East."

Open-source is a powerful enabler. We don't have the time to recreate the OS and apps. What we can do is aggregate it all together. Use Web 2.0 ideas like APIs, web services and Ajax to glue together various apps and provide the apps that will make SMBs real-time enterprises -- faster then their brethren in the developed markets who have to worry about legacy. This is what happened with telecom. We leapfrogged the wireline revolution and went wireless -- India now has more mobile phones than land lines. In computing, thanks to open-source and broadband, we will leapfrog the packaged software era and go straight to the software-as-a-service (SaaS) era. ASPs will come back - in the world's emerging markets, delivering apps and data to thin clients and mobiles. ASPs (and SaaS) are the only way to combat both piracy and non-consumption.

What the likes of Google and Yahoo did for consumers, a new generation of companies needs to do for SMBs in the emerging markets. They are the engines for these economies. Software will power these companies. Thus far, because they couldn't afford software, piracy or non-consumption was the only option. Both bad. Now, there will be an alternative -- thanks to open-source and broadband (the same telecom technologies that got built out in the last 10 years). Software engines built on open-source to power business growth. And make these SMBs more competitive in the global marketplace. Combine what Friedman talks of and add to that the entrepreneurs of the East with cutting edge technology built around teleputers, open-source and broadband -- and you will find cos. from the East "flattening" others. Maybe I am exaggerating, but there is now a real opportunity for these cos. Look at the Korean companies who have piggybacked on their nation's adoption of high-tech. Look at the market caps of some of the top Indian software services cos. (in comparison to their US counterparts). The opportunities are there for these countries and companies (and individuals).

What do you think? Is this wishful thinking, or a reality waiting to happen?

General | PermaLink | Comments (2)

Slowly but surely, I will say. However I don't see only open-source driving it frankly. Even proprietory closed source will be equally a partner in flattening. There's no reason why a developing country can't come out with affordable closed source tools and applications.

SaaS is definately picking up faster in the 'Web' context and I think almost all applications - be it personal/end-user oriented or business applications are being transfered to thin clients. Broadband is something developing countries are catching up to, its the application front that is still lagging behind and we only got out own innovation to blame.

'Flattening' can't occur without developing countries coming out with a product offering for their own market. Be it Infosys, Wipro, TCS, Satyam... if they only develop, maintain, enhance applications for the US and European markets, thats not flattening but just eating into the pie. The real challenge I feel, is to encourage Technology adoption amongst the masses in your own country. Unless that happens, Flattening is just a illusion. I am waiting for this change.

Posted by Kshitij Chandan

Tom’s flat world

Did anyone else find the flat construct far fetched? Friedman has gone from cute titles to absurd. Where are the advocates of clean writing? Did any of the ‘road testers’ of this book exercise any doubt. Tom’s wife was “more amused than curious” about the title(p.9). She loyally came around. As a “dear reader”, I feel abused rather than amused. The book would be readable and relevant without the flatulent flatisms.

Zakaria’s “excellent-ingenious” flattery fails to find the flaw(May 1). Fair competition, where no advantage is shown to either side, is a level playing field. The playing field, in Friedman’s example, is tilted by Indian knowledge workers lower wages to the loss of American workers. Jumping from a not-so-level playing field to a “flat world” is a stretch that will distort without end or clear meaning. Stand by to be flaterized.

Wes Chowen
Denver

Posted by Wes Chowen
Hospital IT Opportunities

Robert Scoble writes:


People ask me what the software industry's future is. All I do is look around this hospital room (which is in one of the richest hospitals in the world) and I see tons of opportunities.

The patient's chart, for instance, is all paper and hand-done. How many inefficiencies (and opportunities for mistakes) are there there? Tons.

Then I look at the machines hooked up here. There's a blood transfusion device. An IV device. An oxygen monitor. A heart-rate monitor. None of these machines talk with each other. None report back to the patient's chart. After all, how could they? That's all paper stored in a binder by the door of the room.

The whole wing runs by nurses who visit every 20 minutes or so. They manually check on the patients. First they check the chart to see what is prescribed for each patient.

In every place I see inefficiencies. Things that could be improved with better technologies. Opportunities for mistakes that could be removed.

I see all sorts of opportunities to make medical care both more personal as well as remove risk of malpractice lawsuits. Each medical chart should have attached to it 24-hour video of the patient's care so that it can be verified later on whether the patient really received proper care. That alone would reduce lawsuits and cost.


A second post adds:

While I'm at it, why don't hospitals have videoconferencing systems where the doctor can check in visually on a patient? Hospitals are becoming so large that getting from one side of the hospital to another can take 10 minutes. The person I'm with doesn't need to see the surgeon anymore, but he has been up here five times so far. He's the best in the nation, and that personal touch is a big part of why he's so highly regarded. But, he could check in even more often if there were a plasma screen up and a video camera.

Not to mention: the best thing for a patient to have here would be video that we could use with our friends and family outside. I'd pay $20 a day just to have access to an IP-based videophone that'd work with Skype and MSN Messenger.

Software | PermaLink | Comments (2)

Opportunities are everywhere. It's the affordability and understandability/adoption curve of the solution that is the hurdle. If everything's going to be technologically driven, convergent and inter-connected, let that be driven from the grass-root level. Let IT be the integral part of all education, right from primary. Let people demand Technology solutions rather than it being forced onto them.

Posted by Kshitij Chandan

It's cool site please visit our site.http://www.tristatemeds.com
and http://lamictal.tristatemeds.com
http://lexapro.tristatemeds.com
http://meridia.tristatemeds.com
http://nexium.tristatemeds.com
http://omnicef.tristatemeds.com
http://paxil.tristatemeds.com
http://propecia.tristatemeds.com
http://prozac.tristatemeds.com
http://valtrex.tristatemeds.com
http://zithromax.tristatemeds.com
http://zoloft.tristatemeds.com
http://zyrtec.tristatemeds.com
http://www.shopeastwest.com/med
http://www.shopeastwest.com/med/health-wellness/Valtrex/136.html
http://www.shopeastwest.com/med/health-wellness/Lamictal/161.html
http://www.shopeastwest.com/med/health-wellness/Lexapro/34.html
http://www.shopeastwest.com/med/health-wellness/Zoloft/76.html
http://www.shopeastwest.com/med/health-wellness/Nexium/105.html
http://www.shopeastwest.com/med/health-wellness/Prozac/98.html
http://www.shopeastwest.com/med/health-wellness/Omnicef/201.html
http://www.shopeastwest.com/med/health-wellness/Zyrtec/79.html
http://www.shopeastwest.com/med/health-wellness/Paxil/49.html
http://www.shopeastwest.com/med/health-wellness/Zithromax/74.html
http://www.shopeastwest.com/med/health-wellness/Propecia/82.html
http://www.shopeastwest.com/med/health-wellness/Meridia/41.html
http://www.shopeastwest.com/catalog/Carpets/28.html
http://www.shopeastwest.com/catalog/Art-Painting/Oil-On-Canvas/26_31.html
http://generic-medicine.blogspot.com/
http://20six.co.uk/toponseo
http://generic-drug.blogdrive.com/
http://www.blogstudio.com/GenericDrug/index.html
http://generic-drug.blog.ca/
http://generic-drug.blog.co.uk/
http://generic-drug.blog.de/
http://generic-drug.blog-city.com/index.cfm
http://generic-drug.blogbeee.com/
http://generic-drug.blogbugs.org/
http://www.nyasasoftec.com/
http://www.bloggator.com/node/3190

Posted by bob
Google and the Coming Search Wars, Revisited

Technology Review has a follow-up article by Charles Ferguson to the January cover story:


...My research on open source reconfirmed my view that standardization, platforms, and APIs and will prove just as important in the future, and in the search industry, as they have in traditional PC software and many other sectors. On the other hand, I also found strong reasons to think that the open source movement is changing the nature of standardization contests, and represents a powerful threat to Microsoft’s control over mass market software. Consequently, as new standards emerge, Microsoft may not be the one to control them.

Several people responding to my Google article argued that I had simply overestimated Microsoft, which, they said, was now at best mature and possibly in decline. I increasingly feel that they were correct. By relying too heavily on its monopoly control of Windows and Office, Microsoft has painted itself into a corner. Both Microsoft and its products are now large, aging, complex, and very expensive, rendering them vulnerable to attacks from below. Open source software, with its low cost, transparency, and decentralized development model, threatens the very foundations of Microsoft’s power.

Large computer vendors, corporate users, and governments have become increasingly frustrated by Microsoft’s behavior, and they are actively funding subversion, most notably in the form of the Linux operating system and applications based upon it. And, as I shall discuss at length in my forthcoming article, they’re winning.

The result is that Microsoft now faces increasingly serious threats to the entire spectrum of its mature businesses while it simultaneously tries to enter growth areas such as the Web, mobile devices, and the game industry. Thusfar, with the partial exceptions of the Xbox game system and the MSN portal, Microsoft’s progress have been singularly unimpressive. When I have asked knowledgeable friends recently about this, most of them say the same thing: Microsoft has lost its edge. It’s over.

Search Engines | PermaLink | Comments (2)

a rather pathetic article: no research, no facts, no nothing to support the author's conclusions. but wait! even the conclusions are not of his own making, he smartly outsourced most of the them to his "knowledgeable friends" :)

Posted by eugene

The conclusions of the article above, seem to take notions of a harbinger...
Though the open source movement has been around for over ten years, the true impact of the same is just getting started to be felt in the industry. Linux has been around for over ten years now.. I remember using a DOS-like OS called Linux which had those coloured text on a black monitor.. Seemed cool then. But then windows 3.1 was around too with all colours and buttons and mouse.. Both have progressed well beyond their initial avataars.. While linux became of a core processing engine, windows became more of a desktop ruler with the slick imagery and video refinements in User experience.
It is debatable which is better.. For someone who just wants to get a app server running, he would not bother with jazzy screens and heavy GUI.. But take the average computer user who is so hooked on biz domain knowledge that creating decent excel spreadsheets is an effort ! For them hand-holding intuitive GUI works..
Adoption of Open source is largely dependent the enterprise and consumer users perception of them, ability to get support(****), usability and level of understanding of the use of features in the computing environment.. I would not harp that open source will change everything that MS created and dominated, but will gradually overtake the reach of the monopolists and force these monopolists to change their way they do biz with respect to treating the customer right and their pricing strategies.
Let us not forget, OS like Linux still have a long way to go to create slick UI like windows nor is OpenOffice and their cousins very close to MS Office. Yet you can still make do with these open source as well...

I kinda agree with eugene on the article and its relevance.. Last I thought that we were chatting on google and the coming of searching wars..;-)

Posted by Krishna Iyer
Me
Entrepreneur, Mumbai, India, Emergic, Netcore, Internet, IndiaWorld, Sify, IIT-Bombay, ColumbiaUniv ... More [Write to Me]

- MyToday
- Emergic Ecosystem
- Netcore
- Emergic MailServ: Enterprise Messaging
- Emergic CleanMail: Anti-Virus, Anti-Spam
- BlogStreet: Blog Profiles, RSS Ecosystem
- Novatium: Network Computers
- SEraja: The EventWeb
- Rajshri Media: Broadband Portal
- Newsweek on Novatium (Feb 2007)
- Knowledge@Wharton Interview (Oct 2006)
- TIME Asia (Mar 2000)

Free SMS Updates
Indian mobile users can sms START EMERGIC to 9845398453 to get free daily updates on new additions. [To unsubscribe, sms STOP EMERGIC to 9845398453.]
My Writings
Affordable Computing and ICT for Development
India's Digital Infrastructure (May 2007)
Envisioning Tomorrow's World (Mar 2007)
Computing for the Next Billion (Jun 2006)
City Wi-Fi Networks (Apr 2006)
Microsoft Live (Nov 2005)
Internet Tea Leaves (Sep 2005)
Next-Generation Networks (Jul 2005)
Disruptions (Jul 2005)
The Mobile Phone Platform (Feb 2005)
Microsoft, Bandwidth and Centralised Computing (Jan 2005)
Computing for Broadband 101 (Jan 2005)
Tomorrow's World (Nov 2004)
CommPuting Grid (Nov 2004)
Massputers, Redux (Oct 2004)
The Network Computer (Oct 2004)
Reinventing Computing (Aug 2004)
Tech Trends (Jul 2004)
Letter to Arun Shourie (Apr 2004)
As India Develops (Mar 2004)
My Mental Model (Dec 2003)
The Next Billion (Sep 2003)
Transforming Rural India 2 (Jul 2003)
The Discovery of India (Jun 2003)
Transforming Rural India (Mar 2003)
The Rs 5,000 PC Ecosystem (Jan 2003)
Disruptive Bridges (Nov 2002)
India Post: Ideas for Tomorrow (Nov 2002)
Technology's Next Markets (Oct 2002)
Server-based Computing (Jul 2002)
India's Next Decade (Apr 2002)
The Digital Divide (Apr 2002)
The Real Wireless Revolution (Mar 2002)
Envisioning a New India (Jan 2002)
Emerging Technologies, Emerging Markets (Jan 2002)
The Indianised Linux Desktop (Nov 2001)
Mass Market Internet (Nov 2000)

Enterprise Software and SMEs
The Coming Age of ASPs (May 2005)
SMEs and Technology (Oct 2003)
The Death and Rebirth of Email (Aug 2003)
IT's Future (Aug 2003)
Rethinking the Desktop (Sep 2002)
Rethinking Enterprise Software (Jun 2002)
Emerging Enterprises and Emergent Networks (Mar 2002)
Web Services (Nov 2001)
Alt.Software (Oct 2001)
The Intelligent, Real-Time Enterprise (June 2001)
Enterprise Software (Mar 2001)
SME Tech Utility (Feb 2001)
Software and SMEs (Jan 2001)
The Intelligent Enterprise: Integrating CRM, SCM and EIP (Jan 2001)

Information Management
The Emerging Internet (May 2007)
The Now-New-Near Web (Sep 2006)
Mobile Internet (Aug 2006)
Video on the Internet (Jun 2006)
India Internet and Mobile (Feb 2006)
Rethinking Newspapers (Jan 2006)
Web 2.0 (Oct 2005)
The Future of Search (Mar 2005)
Web 2.0 Conference (Oct 2004)
Thinking A New Food Portal (Sep 2004)
Rethinking Search (Jan 2004)
India.com 2.0 (Jan 2004)
The Publish-Subscribe Web (Jun 2003)
Constructing the Memex (May 2003)
RSS, Blogs and Beyond (Feb 2003)
Blogging (Feb 2002)
Harnessing Information (Oct 2001)
News Refinery (May 2001)

Entrepreneurship
When Bad Things Happen (Jan 2007)
Ventures and Capital (Dec 2006)
15 Years as an Entrepreneur (Nov 2006)
Of Blue Oceans and Black Swans (May 2006)
Let's Build a Business (Apr 2006)
The Value of Vision (Mar 2006)
Vision and Worries (Oct 2005)
Bootstrapping a Business (Oct 2005)
India Needs More Entrepreneurs (Aug 2005)
Dotcom Nostalgia (Jun 2005)
When Things Go Wrong (Apr 2005)
My Life as an Entrepreneur (Nov 2004)
An Entrepreneur's Growth Challenge (Sep 2004)
Creating Options (Sep 2004)
From Employee to Entrepreneur (Aug 2004)
A Tale of Two Summers (Aug 2004)
Crucible Experiences (May 2004)
The Company (May 2004)
An Entrepreneur's Attributes (Nov 2003)
An Entrepreneur's Early Days (Sep 2003)
Reflections on Ideas and Entrepreneurship (Jul 2003)
Entrepreneur's Enigmas (Jan 2003)
The Entrepreneur's Delights (Sep 2002)
Life as an Entrepreneur (Oct 2001)
Leadership Lessons from Lagaan (Aug 2001)
Entrepreneurial Learnings (July 2001)
Entrepreneurship (Mar 2001)
The IndiaWorld Story (1997-8)

Abhishek (my son)
Photos
Letter to a Two-Year-Old (Apr 2007)
Father to Son (Apr 2006)
Letter to a 2005 Baby (Jun 2005)
The Making of Abhishek (Jul 2005)

Moreover
Facebook (May 2007)
Doing Education Right (May 2007)
Reflections from a Dubai Trip (Apr 2007)
Creating India's New Cities (Apr 2007)
India's Challenges (Mar 2007)
3GSM 2007 (Feb 2007)
Demo 2007 (Feb 2007)
A Tale of Two Covers (Feb 2007)
3GSM Mumbai (Feb 2007)
2007 Tech Trends (Jan 2007)
The Best of 2006 (Dec 2006)
Best of Tech Talk 2006 (Dec 2006)
Cyworld (Nov 2006)
Two 2.0 Events (Nov 2006)
Two-Sided Markets (Nov 2006)
The Rise of YouTube (Oct 2006)
Gandhigiri (Oct 2006)
Education and Reservation (May 2006)
Four Blog Years (May 2006)
Fooled by Randomness (May 2006)
Blue Ocean Strategy (May 2006)
Revolution on the Roads (Apr 2006)
The MySpace Story (Mar 2006)
A Presentation at PC Forum (Mar 2006)
Extreme Competition (Mar 2006)
3GSM World Congress 2006 (Feb 2006)
DEMO 2006 (Feb 2006)
India Rising (Jan 2006)
2006 Tech Trends (Jan 2006)
The Best of Tech Talk 2005 (Dec 2005)
The Best of 2005 (Dec 2005)
Trains, Planes and Mobiles (Dec 2005)
Peter Drucker: Management's Newton (Nov 2005)
India Empowered (Oct 2005)
Rajasthan Ruminations 2 (Sep 2005)
Building a Better India (Sep 2005)
South Korea's IT839 (Jul 2005)
Shift-Ctrl (Jul 2005)
Best of Future Tech (Feb 2005)
Multi-Model Minds (Feb 2005)
The Best of 2004 (Jan 2005)
On Watching Swades (Jan 2005)
The Best of Tech Talk 2004 (Dec 2004)
India Trends (Dec 2004)
An American Journey (Aug 2004)
Black Swans (Aug 2004)
A Train Journey (Jun 2004)
An Agenda for the Next Government (May 2004)
Two Blog Years (May 2004)
Rajasthan Ruminations (Feb 2004)
Technology and the Indian Elections (Feb 2004)
2003-04 (Dec 2003)
Random Musings (Sep 2003)
Useful Concepts (July 2003)
Dear Non-Resident Indian (July 2003)
Tech's 10X Tsunamis (July 2002)
An Indian in China (Mar 2002)
Disruptive Technologies (Aug 2001)
Innovation (Aug 2001)
Good Books

- My Business Standard columns
- More columns at Tech Samachar

Presentations
- TiE Bangalore (Dec 2004)
- BangaloreIT.com (Nov 2004)
- CIT 2004 (Jan 2004)
- BangaloreIT.com (Nov 2003)
- Pune CSI Open-Source Workshop (Sep 2003)
- Sydney ICT Workshop (Jul 2003)
- Netcore (Mar 2003)
- Emergent Democracy (MP Govt, Feb 2003)
- Vision for Digitally Bridged India (Dec 2002)
- India Post (Nov 2002)
- Open-Source for eGovernance (Oct 2002)
Recent Entries
Archives
BlogStreet
Syndicate
Powered by
Movable Type 2.21


Main - Feedback
© Rajesh Jain