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Monday, February 9, 2004
Learning from the Best Leaders
[via Shrikant Patil] From a Knowledge@Wharton article on what we can learn from the 25 most influential leaders of our time:
Biology and Technology Convergence
Wired has a series of stories entitled "Living Machines":
Search Engine Technology
Andy Beal writes about search engines and interviews Microsoft's Robert Scoble. An idea from Andy: "Google has the technology to really take advantage of search within email. Why else would it even consider entering this arena? Imagine that, in order to use a free Google email account, you allow Google to provide advertisements and track your email activities. Google could change the way that search results and ads are displayed to free email users. For example, let's say you receive an email from your brother, the content of which, among other things, gloats about the brand new P4 desktop computer that they just purchased from Dell. As part of the interface you use to read that email, Google magically displays paid search advertising for desktop computers, including a link that will take you directly to the appropriate page on Dell.com. This information would be quite beneficial to you, as you may be interested in seeing how you too can be a proud owner of a P4 computer. Fantastic targeted advertising for Dell, as they know that if you click on the listing, they are halfway there to converting you into another satisfied customer...This idea is so much closer to reality than you may think. Google already has the advertisers with its AdWords service boasting 150,000 users, eager to spend their advertising dollars. It also has the technology to determine which results to show you within your email interface. Google's AdSense can provide the contextual ad technology that would scan an email's content to determine which ads are the most relevant to display." Scoble: "For Internet searches, I see social behavior analysis tools like Technorati becoming far more important. Why? Because people want different ways to see potentially relevant results. Google took us a long way toward that future as their Google's results are strongly influenced by how many inbound links a site has. But, now, let's go further, even further than Technorati has gone. Let's identify who really is keeping the market up to date on a certain field and give him/her more weight...I also see that search engines that search just specific types of content (like Feedster) are going to be more important (Feedster only searches RSS and Atom syndication feeds)...Oh, and users are going to demand new ways of exporting searches. Google showed us that with News Alerts. Enter in a search term, like 'Microsoft' and get emailed anytime a news source mentions Microsoft. Feedster goes further than that. There you can build an RSS feed from a search term. I have several of those coming into my RSS News Aggregator and find they are invaluable for watching what the weblogs are saying about your product, company, or market. For instance, one of my terms I built a feed for is "WinFS" -- I'll be watching to see how many people link to this article and if any of you have something interesting to say I'll even link back."
Search Engines
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One thing I don't understand is why things are so exciting if Google does them. Yahoo and Microsoft have millions of free email users and could easily add contextual ads next to email content. Why does Google have a magical quality that makes people salivate at the prospect of them doing something that anyone else could do with relatively little work? Posted by anonI have some doubts about how successful this will be. For one thing people have become so used to mentally not looking at the Ad-space right at the top of a browser, that it would be difficult for them to spot even Ads which are relevant to them. For example, Google is already using this with Blogspot. A lot of my friends have their blogs on Blogspot and when I visit the blog, I somehow have mentally turned off my brain from looking at the 470x70 banner right at top. Same goes for Ads on the right hand side of Yahoo mail. With such consumer apathy, do you think it is really a good strategy to try this approach? Cheers, Advertising costs money and that is exactly what Google is capitalising on. Apart from their technology there is nothing new about their Adwords and Adsense programs. What they are saying is "here take my 10 dollars and let your site members watch my advertisers' text messages." So is that any thing different from the conventional advertising methods ? Pay extra to a new paper publisher or a tv channel host and they will also insert an ad relevant to a specific target audience. Google wants their members to use Google Email with the ads and they may even reward the user with micorpayments for every email sent or recieved. If the advertiser is willing to pay then its a win-win situation for everyone including Google. But what we are forgeting is the key question- Does the viewer of the ads is having any interest to buy the product or service advertised? Actually this whole new information technology and search engines makes it possible for us to find that information when we want to and if we want to. Search engines are already achieving this kind of results by giving out clustered results. Probably we may see new search programs with more option fields like New cars, Used Cars, Cars for Hire etc by which we can get more specific information. There is absolutely no need to be the target of an advertising campaign to find out that information. Posted by Rajan UrsThey might be using the same technology, but this is way different from Adwords and Adsense. When you submit search terms to Google, you're asking for information about a certain topic. Google spits back lots of information, including ads. But when you write someone an email, that's supposed to be private communication. I have no problem with Google targeting ads based on search words, but if they target ads based on the content of email messages, that's a violation of privacy. Posted by Lionel Levine
Underhyped 802.11
William Gurley compares 802.11 with x86 and Ethernet and writes why it is the next big platform:
Digital Entertainment
The Economist writes: "thanks to the DVD and its ability to store a feature-length movie at high quality on a small disc, Hollywood now earns more money from home entertainment than from the showing of films in cinemas. In 2003, Americans spent $22.5 billion on DVDs and videocassettes compared with $9.2 billion at the box office, where receipts fell slightly for the first time in a decade...Sales and rentals of DVDs account for two-fifths of the studios' revenues, according to Adams Media Research, compared with under 1% in 1997...What is particularly exciting for the movie industry is that people are choosing to buy rather than rent DVDs, as they mostly did with videos." This is yet another example of how industries are going digital. As the cost of DVD players has fallen to under USD 30, sales of DVDs have taken off, giving studios another lucrative franchise. Piracy remains the biggest threat. Says the Economist:
Chips for TVs
A new market is opening up for the likes of Intel and Texas Instruments. Barron's has more:
Adds WSJ on Texas Instruments' digital light processing (DLP) chip:
TECH TALK: Technology and the Indian Elections: Campaigning
We will examine how technology can influence elections in India from three angles: during the pre-polling stage (campaigning), during the results declaration stage (counting), and after the elections (governance). We will also look at the various entities that are involved in the elections – the candidates, the political parties, the constituents (voters), the media and the winners (government), and discuss how technology can help each of them. The election process starts with the filing of nominations by various candidates. They are either affiliated to national or state political parties, or in some cases, contesting as Independents. One of the most important requirements for every candidate and political party should be to have a website. For the candidate, the website should provide a profile, wealth declaration of the candidate and the family, current legal and criminal cases (if any), position papers on various issues the candidate considers of important, and a calendar of events as part of the candidate’s campaign. In the event the candidate is an incumbent, the website should also provide details of the promises made in the previous election and the current status in the fulfillment process. For the political parties, the websites should have profiles of the party leadership, the party manifesto and a list of its candidates with links to the candidate profiles. In some ways, this is analogous to the filings and disclosures that the stock exchanges expect the companies that are listed to do. In addition, as the campaign progresses, the candidate and party websites should provide updates on the speeches made – transcripts or audio/video recordings should be made available. It is also possible to provide pictures in near-real time with digital cameras and camera cellphones. Technology exists to easily record and upload files to the websites. The organisation of the website can thus have two components – an “About Me/Us” section which provides the background, and a “What’s New” section which has a weblog-like look which showcases the recent events and developments. This section should also have an RSS feed to allow interested people to subscribe to the updates. The next layer of information availability comes from aggregation. Each constituency should have a website which provides demographic information (which can be sourced from census data and the electoral lists), along with details of the contestants with links to their respective websites. In addition, there can be historical data, which shows the past winners, voting percentages and other statistics, which can found in the Election Commission archives. The information should be available both in HTML form on web page, as well as in database form for analysis by those wanting to delve deeper. This aggregated information allows citizens to easily find the information on the contestants and make informed choices. This will also help in ensuring more people turn out to vote – in most cases, the lack of desire to vote stems from ignorance of the candidates. Tomorrow: Campaigning (continued) Related Entries: [All]TECH TALK: Technology and the Indian Elections: Beyond 2004 [February 13, 2004] TECH TALK: Technology and the Indian Elections: Governance [February 12, 2004] TECH TALK: Technology and the Indian Elections: Counting [February 11, 2004] TECH TALK: Technology and the Indian Elections: Key Technologies [February 6, 2004] TECH TALK: Technology and the Indian Elections: Emergent Democracy [February 5, 2004]
Tech Talk
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