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Saturday, September 13, 2003
CRM
Rhonda Adams says "the best source of new business is old customers."
To build relationships with customers, there is a need for CRM software. Rhonda looks at Saleforce.com and Quickbooks Customer Manager.
Marketing Strategy
Ninad Mehta points to an article by Michael Perla on applying Sun Tzu's ideas to marketing, discussing four areas: speed, strengths and weaknesses, alliances, and successful market capture. Sun Tzu's comment which applies equally to marketing: "The best military strategy, then, is to use superior positioning. After that, use diplomacy. After that, use military force as a threat. Only after all else has failed, attack your enemy."
Management
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