Tuesday, June 3, 2003
Sforce from Salesforce.com

WSJ writes about a plan by Salesforce.com to offer its hosting infrastructure to other organisations who want to offer "utility computing":


[The plan is] to let other software developers rent out their software using Salesforce.com's computers. These software developers won't have to buy hardware, worry about managing databases or protecting users' security -- as long as they pay Salesforce.com $50 for each person per month who taps into their software over the Internet.

In a year or two, Mr. Marc Benioff [CEO of Salesforce.com] envisions entrepreneurs around the world offering software globally from his company's computer facilities in Sunnyvale, Calif. A company in India or China, for example, might create a program for managing architectural offices that a U.S. architect could use online. Such customers could draw from a broad range of software -- with assurance that a reputable company is storing the information they transmit to its computers.

The first phase of Sforce, similarly, is designed to make Salesforce.com work better with other companies' software. By early next year, Salesforce.com plans to let other companies assemble and offer utility-style services on its computers. Mr. Benioff, who calls the concept "client-service computing," hopes to boost the users Salesforce.com serves from about 90,000 today to one million in 36 months, with 60% of those tapping into programs written by other companies.


So, the plan seems to build a platform others can use. Hard to say if it will work. USD 50 per user per month seems relatively high from the point of view of potential users in the emerging markets.

Related Entries:  [All]
Salesforce.com's AppExchange [January 19, 2006]
Salesforce.com as Microsoft of On-Demand World? [August 19, 2005]
Salesforce's Multiforce [July 29, 2005]
Salesforce’s Operating System [April 18, 2005]
Siebel and Salesforce [April 15, 2005]

HP's Blade PCs

NYTimes writes about HP's solution which it says can cut computing costs by 45%:


The Hewlett-Packard solution uses clusters of "blade" personal computers — each a narrow circuit board that handles all the processing chores of a desktop PC. The blades are housed and managed at a central location in a corporation. Likewise, each user's files are stored centrally in a network of disks.

Users sit at workstations — each with a screen, a keyboard and some local memory — sign in with passwords and gain access to both processing power and individual work files. Each worker gets a PC blade, but not always the same one. The processing resources are allocated by Hewlett-Packard's OpenView software, developed over years and used for managing workloads in corporate data centers.

The company saves money because not all PC's are used at once. So if a company has 10,000 workers and the maximum use at any time is 70 percent, the company might be able to buy a system with only 7,000 blades instead of 10,000 desktop PC's.

There should also be large savings, according to Hewlett-Packard, from cost reductions in maintenance, management and training that result from its centrally controlled approach.


This seems a variation on the thin client approach, with the actual client processor being remoted.

Why are India and China gaining?

Dana Blankenhorn asks "Why is America losing ground to China and India, while we gained ground in the 1990s?" and answers:


The answer is commoditization, the process of something becoming a commodity. Most of our big technology products have become commodities.

PCs are commodities. Even routers are commodities. (Commodities are not always cheap. Gold, silver and platinum, all pictured here, are also commodities.) All the talk about "open source" and "intellectual property" is really an attempt to use law in order to prevent software from becoming a commodity. And it won’t work, at least it won’t work in operating systems.

When America’s tech economy last got into trouble, in the 1980s, the problem was much the same. PC innovation slowed down. Excitement moved toward consumer electronics. Economies of scale in manufacturing came to trump innovation. Japan ate our lunch.

From a technology standpoint what made the 1990s different were applications. Starting with MS Windows 3.0, then going on to 3.1, multimedia, and the Internet, you had huge new green fields for the development of applications. In a world looking for applications innovation, and small intense teams, made all the difference. America had more flexibility in Japan, more freedom, and America came to dominate.

Reversing the trend of the last few years requires the same sort of platform. We need to understand that wireless broadband isn’t a solution but a platform. We need to write and deliver applications that take wireless broadband – in the home, in the factory, in the workplace, and then in the world – as a given. These applications must deliver outstanding value, they must do things we want done we didn’t know we could get done.

So the platform is there. The way we reverse the commoditization trend is through The World of Always On.


I agree with Dana. Commoditisation can help companies in the emerging markets leapfrog. A mix of server-centric computing (on the LAN) with desktop thin clients and open-source software can make for affordable computing solutions, reducing the price barrier. Of course, a lot more has to be done - these countries have to start creating IT ecosystems which go beyond just the tech companies. There needs to be adoption of tech at the engineering colleges to create both trained human resource as well as more open-source software. There also needs to be training for the new adopters, with "demo points of presence" in various neighbourhoods - sort of an IT Starbucks. There needs to be an alleviation of the credit constraints faced by the new adopters by getting banks to provide financing for IT infrastructure. And finally, the local software companies need to recgonise that there is a singificant domesti market waiting to be tapped. All these have to happen simultaneously.

Rural Marketing in India

FEER writes about the initiatives being taken by ITC and other companies to tap into the emerging rural India market. ITC has srt up over 2,000 e-choupals across India at a cost o about Rs 1.5 lakh (USD 3,400) each in villages. It is now adding 5 a day, with plans to cover 100,000 Indian villages in 5 years (India has a total of 600,000 villages).


ITC first aims to help improve farmers' incomes by:
-- Wiring rural communities with computer access to its e-trading platform
-- Offering better on-line prices than auctions for produce
-- Providing quality seeds and on-line agricultural advice

Next, it aims to help its own business by:
-- Growing its commodities business overseas
-- Gaining access to rural consumers
-- Selling goods and services back to the farmers

Related Entries:  [All]
ICT Initiatives [September 3, 2004]
ITC's e-Choupals [June 8, 2004]
ITC's eChoupals [January 2, 2004]
ITC's Rural Hubs and Spokes [November 30, 2003]
TECH TALK: Transforming Rural India: eChoupals [March 21, 2003]

Emerging Markets | PermaLink | Comments (190)

hello,
i want to know all about rural marketing in india. beccause i had taken specialisationm in it.
i want to know all the organisations( small & big) doing the efforta to solve the problem of rural marketing.

Posted by jeetu bhatia

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets

Posted by nivedita

hello,
i want to know the names of books on Rural Marketing with the name of author and also the publication house.

Posted by mainak sarkar

hello
please if u give me the guidance about the rural marketing and the good book with new data of rural marketing as well as if u give me the position of various companies like hll, p&g, parle etc..

Posted by vishnu

please mail me all the latest articles on rural marketing ...thanks

Posted by susheela

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets coz i am doing a project on the same.

Posted by Sushrita Bhowal

i am doing m.b.a. in rural management from xiss, ranchi .i wish to do specialization in rural marketing.kindly send me relevent informaions in this field.

Posted by aditya petwal

I want to know the names of books on Rural Marketing with the name of author and also the publication house and also I want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets


Posted by KUNAL CHATTERJEE

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets

Posted by abhishek jain

dear friends, for rural marketing you can have a book by Krishnamacharayulu having lot of cases from rural marketing & is published from banglore.

Posted by pankaj gupta

please send some latest development with data in rural marketing in india.

Posted by shailesh

please let the company contact me for there expansion plan in rural india as i am residing at vill-Jamalpur Po -AMRAULI ALIGARH

Posted by RK SINGH

Hello
please mail me articles in rural marketing

Posted by Himanshu upreti

please send me information about case studies regarding rural marketing.

Posted by nerru

Pl mail to me all the important information about what FMCG & consumer durable companies are doing to successfully sell their products in rural India.

Posted by Anand J. Mayee

Can you suggest some article on " NGO's Role in Rural Marketing.
Pl. email me

Posted by Aswini Kar

Can you suggest some article on " NGO's Role in Rural Marketing.
Pl. email me

Posted by Aswini Kar

Please tell me all about the problems that marketers face in a rural market.

Posted by Kunal Kapoor

hey i want to know bout the challenges facing marketers in rural market

Posted by Ipsita Das

Could you send me some articles on the opportunities and challenges in rural marketing.

Posted by Mayuri.V.

send some articles on rural marketing.

Posted by sonal k.

i want to know about strategies of indian industries to capture the rural market .

Posted by mahima mishra

Dear sir
I would be very grateful if you kindly send me some articles as to how rural development and rural marketing are related and the strategies.I mean as to how rural marketing helps in bringing about rural development

Posted by vishal thomas

Plesae send me article on rural marketing.

Posted by shashank

Please provide latest techniques/articles on rural marketing. I am doing a project on rural consumer behavior in purchase of agri-inputs.
thanks
manoj k menon

Posted by Manoj

dear sir
i am doing a project on" consumer attitude towards panasoic products in rural market",so please provide meaning ,size ,& basic concept of rural marketing.

Posted by sharath j s

Hey,
Let me know about the rural marketing in India i.e Problems and Prospect of rural marketing in the North East Region of India.
If you can give me some of the information regarding this topics I will be very grateful to You.
Waiting for your valuable information.
Thanking You.
Pfokreni.

Posted by pfokreni

kindly send me the latest articles or data on ruiral marketing. thaning you.

Posted by malar

There's a fine line between genius and insanity. I have erased this line.

Posted by Kornblau Katherine

role of ngo's in rural marketing in India

Posted by chitra

give me some lattest information about ITC e-choupal development on hardoi wheat project?

Posted by vivek upadhyay

give me some lattest information about ITC e-choupal development on hardoi wheat project?

Posted by vivek upadhyay

the article on itc was really fascinating and intresting it amazes me the way the tobbacco gaint is diversifying into the other business and gaining on it

Posted by debashis mazumdar

Hey please send me information on rural marketing in detail ... as much as u can!!
I need it for my marketin prac.

Posted by Bhushan Pradhan

hello i want to know all about securitization - do mail me

Posted by vijayaraghavan

i am also interested in performing a relevent study in rural marketing arena. if your org can help me identifying the needed topic, then it will help me and society at large.

Posted by k.samuvel

I am interested to enhance my knowledge on Rural Marketing concepts in connection with a project. Please post all the available articles and notes on Rural Marketing with specific reference to Indian context.

Posted by Ashish Mishra

kindly let me learn from you to develop rural marketing of fmcg product. kindly provide me a complite plan of these for entire indian market

Posted by jinu mon

send me articles on rural marketing

Posted by mahadev

We are the master of

Posted by Pike Scott

Please give more sources from where to get the relevent text material on Rural Marketing. This will help students for real understanding of the subject.

Thanks December 27, 2003

Posted by NEERAJ SINGHAL

Please give more sources from where to get the relevent text material on Rural Marketing. This will help students for real understanding of the subject.

Thanks December 27, 2003

Posted by NEERAJ SINGHAL

sir,
I want to know how top FMCG company like HLL are targeting Rural Markets of India, Please send me some real case study.

Posted by sudip

please send me information regarding the companies planning to focus on rural marketing extensively.

Posted by suresh nagarakanti

Pl mail to me all the important information about what FMCG & consumer durable companies are doing to successfully sell their products in rural India.

Posted by vinay

Pl mail to me all the important information about what FMCG & consumer durable companies are doing to successfully sell their products in rural India.

Posted by kamesh

plz mail me list of all the relevant websites which are providing information about Marketing Strategies for FMCG products in Rural Areas.

Posted by Shyam Sundar Bugata

send me articles on rural marketing

Posted by mayank shukla

hello,
i want to know all about rural marketing in india. beccause i had taken specialisationm in it.
i want to know all the organisations( small & big) doing the efforta to solve the problem of rural marketing.

Posted by mayank shukla

HELLO,
CAN ANYBODY PROVIDE INFORMATION ON RURAL MARKETING IN INDIA INCLUDING THE LATEST RURAL DATA REGARDING NO. OF MARKETS,POPULATION, LITERACY LEVEL, INCOME LEVEL, LAND DISTRIBUTION,
RURAL CREDIT INSTITUTIONS, EXPENDITURE PATTERN.
I M DOING SPECIALISATION IN THE ABOVE FIELD

Posted by ARUNABH MUKHERJEE

i want to know about:
Issues in rural marketing; Rural production problem, marketing problems, demand estimation, planning local marketing, local market analysis methodologies, issues in promotion of rural products, planning rural promotion campaigns, NGO marketing;
CAN U PLZZ MAIL ME THE RELEVANT SITES

Posted by harpinder

Buildings burn. People die. But real love is forever.

Posted by Pitarys Katherine

Hi all,

I happened to see this page through web search today morning. We are running an IT-enabled rural development enterprise ( self-financed model) in Punjab. The project was launched in March'03 and is currently operational in six districts of Punjab. We are tying up with agricultural input companies, FMCGs and more such groups who wish to extend to rural areas.

Please see www.jagriti.com for more info and comments. Your suggestions, inputs and ideas are welcome.

Posted by J.S. Sandha

I am doing research in changing face of rural marketing in india I need as many source as Ican if u help me I will be greatful to u.

Posted by chandrakanth

Iam undergoing a project on Rural consumer buying power in todays complex marketing practices.

Posted by Sriharsha.R.D.

hello, I want to know about agri-business in india
also interested in knowing SWOT analysis of agriculture after implication of WTO.

Posted by vijay Kumar

io want to know about the prospects of rural marketing in india and how and in which companies should i approach since i am doing mba and my interest lies in rural and agri-business

Posted by amit sharma

please send me relevent information on rural marketing

Posted by shrirang

I would like to know how to market /promote FMCG products in rural market

Posted by Purboshi

i am doing research on advertising in the rural india in the light of changing cultural trends. i would like to get some relevant articles on this.

Posted by abhinav kumar

Dear Sir,
I am doing a research paper on the consumer behavior pattern of rural Consumer in India.Therefore would like to have some articles which have been published on same.
Regards
Surekha

Posted by surekha

sir,
my name is devendra s surve. i am doing mms semII from mumbai university. my e mail id is
dvd331@rediff.com.
i want 3 casestudies in rural marketing in india regarding pricing & promotion. this forms part of our project for mms sem-II.
can you helpme in this regard?
thanks.
-devendra s surve

Posted by devendra s surve

Please mail me the details of rural market strategy.

Posted by Satish Naidu

hello everyone,
I need some information on rural marketing strategies adopted by some big indian companies in different fields. e.g. fmcg industry, service industry etc. (its urgent)

Posted by devang oza

hello everyone,
I need some information on rural marketing strategies adopted by some big indian companies in different fields. e.g. fmcg industry, service industry etc. (its urgent)

Posted by devang oza

hello everyone,
I need some information on rural marketing strategies adopted by some big indian companies in different fields. e.g. fmcg industry, service industry etc. (its urgent)

Posted by devang oza

hello,
i want to know all about latest rural marketing in india, marketing strategies and all the organisations(small & big)shifting to rural markets beccause i had taken specialisation in it.

Posted by M.RAGUPATHI

Hello, I am doing a study on initiatives taken by FMCG companies in rural market and their gowth so far and the different Trade & Promotions run by All these FMCG's and their effectivenes

Posted by Aarti Mahajan

Dear Sir/madam

Mail me the website addresss of all the FMCG companies of India.

Thanking You,

Manish Dalmia

Posted by Manish Kumar Dalmia

Dear Sir/madam

Mail me the website addresss of all the FMCG companies of India.

Thanking You,

Manish Dalmia

Posted by Manish Kumar Dalmia

i am keenly interested in rural marketing so plz mail me as early as possible.
Thanking you
for kind cooperation.
Manish Gaharwar

Posted by manish gahharwar

i wanna know scope of about rural marketing and major players in india.

Posted by himanshu

hello everyone there....
need some material for positioing of newer Agrochemicals in Punjab...
and possible comm. channel/type...
or may be some sites for that..
Thanks
abhishek chauhan

Posted by abhisek chauhan

ITC Chuppals were an interesting read. Please mail me some more articles and real life case studies on how to increase reach in rural India.

Posted by Sumit Jhunjhunwala

Hi,
I m interested in learning "marketing consumer durables in rural india".
Regards,
Chirag

Posted by Chirag Munjani

Hello,

Would you please tell me, which all are the companies / org. doing best in Rural Marketing & Sales, in different categories like rural distribuion, rural marketing, rural advertising, rural promotion, rural branding.... etc.

Regards,

Rohit

Posted by Rohit

Please mail me rural marketingstrategies adopted by companiesin India specially HLL.

Posted by Trupti

i want to know the rural marketing strategies of hindustan lever and procter and gamble.

Posted by kalrav kapadia

hello,
please help up us with strategies of marketing of agricultural products.Agricultural products are basically inputs(seeds,equipments,etc.)

Posted by nimisha parekh

hello,
please help up us with strategies of marketing of agricultural products.Agricultural products are basically inputs(seeds,equipments,etc.)

Posted by nimisha parekh

sir,
please send me a comparative study of rural marketing in india in F.M.C.G. segment.
thank you
asif ali

Posted by asif ali

sir,
please send me a comparative study of rural marketing in india in F.M.C.G. segment.
Rural Marketing - Domain and Perspective

• Rural Markets - Characteristics and Environment

• Understanding Rural Consumers

• Current Managerial Initiatives and Corresponding Frameworks in Rural Marketing

• Strategic Issues in Rural Marketing

•Rural Marketing - Future Challenges and Opportunities


thank you
asif ali

Posted by asif ali

sir,
i want some qualtty material on rural marketing i n india. esp. in north india. i also want to do project of 2 month for understanding these things . please send material &project detail.
thanks

Posted by saurabh jain

sir,
please send me a comparative study of rural marketing in india in F.M.C.G. segment.
Rural Marketing - Domain and Perspective

• Rural Markets - Characteristics and Environment

• Understanding Rural Consumers

• Current Managerial Initiatives and Corresponding Frameworks in Rural Marketing

• Strategic Issues in Rural Marketing

•Rural Marketing - Future Challenges and Opportunities

thanking U
BASHIR GANIE

Posted by bashir ganie

KIND ATTENTION:

I am doing research and writing a book on rural marketing in india. We will include any aricles and publications written by professionals in this area
Regards,
Makarand.

Posted by Makarand Nadkarni

dear sir
I have done B.Sc(Hons.)Agri.from CCS HAU,Hisar. Now I am in final year of my MBA degree from MDU, Rohtak.What are varios apportunity for me in rural marketing as career.

Posted by Navnish

i want to know all about rural management ..its strategy in india

Posted by anindito chatterjee

Dear All,

I am publishing a book titled Rural MArketing In India to be released by the end of April. Any students, executives, professionals interested in contributing published or unpublished artuicles with 2500 words please do so. Our clients include- professionals, management students, management faculty, reserach institutions, executives from industry and industry experts.


FOR MORE DETAILS MAIL ME TO GET AN IMMIDIATE REPLY.


Your contributions will help you.

contact macnad@yahoo.com
phone 09886130672

Posted by MAKARAND NADKARNI

any one who know about markreting knowledge they can e-mail me & also friendship with me.

Posted by pupu pattanayak

any one who know about markreting knowledge they can e-mail me & also friendship with me.

Posted by pupu pattanayak

Hello,
i want to know all about distribution strategy of rural marketing in india. Please reply.

Posted by jitendra singh

i am in need of information regarding rural marketing in india as i m doing a dissertation on it .kindly help in ths regard

Posted by ahmad

I have become Death, the destroyer of worlds.

Posted by Butler Ron

iam an student of master in marketing in karnatak unavasity , dharwad
send
some infromations on rural marketing in india
iam in 4 th sem final year

Posted by gangadhar

iam an student of master in marketing in karnatak unavasity , dharwad
send
some infromations on rural marketing in india
iam in 4 th sem final year

Posted by gangadhar

iam an student of master in marketing in karnatak unavasity , dharwad
send
some infromations on rural marketing in india
iam in 4 th sem final year

Posted by gangadhar

iam an student of master in marketing in karnatak unavasity , dharwad
send
some infromations on rural marketing in india
iam in 4 th sem final year

Posted by gangadhar

Please send me details about the topic Innovative Strategies in Rural Marketing


Gautam bansal

Posted by gautam bansal

Please send me the innovative strategies for rural market in India.

Posted by Rajendra

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets

Posted by joydeep

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets

Posted by joydeep

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets

Posted by joydeep

i want to know all about rural marketing in india and all the organisations(small & big)shifting to rural markets

Posted by joydeep

hi there
i request you all to send me information regarding rural marketing strategies of HLL
IF POSSIBLE THAN SEND ME AS EARLY AS POSSIBLE
THANKING YOU ALL

Posted by RAVI

hi

i need all the articles for rural markets and why FMCG`s moving to rural market..

Posted by Amit

please send me a web sites of rural marketing and articles where i can get agricultural marketing

Posted by vinay

please send me a web sites of rural marketing and articles where i can get agricultural marketing

Posted by vinay

please send me a web sites of rural marketing and articles where i can get agricultural marketing

Posted by vinay

please send me a web sites of rural marketing and articles where i can get agricultural marketing

Posted by vinay

Dear Sir,
I am interested to study the Rural FMCG market in India.Please send me articles & list ofwebsits to visit.
Regards,
Rana Sarkar

Posted by Rana Sarkar

There are as many translators as there are humans.

Posted by Frey Darcy

Dear sir
i m a lecturer in marketing.I want to know about rural marketing and marketing in 21 st century.

Posted by shobhit kumar

thanks

Posted by shobhit kumar

plz send me some info on rural FMCG penetration. Please send me articles & list of websits to visit.
sidharth

Posted by sidharth

sir i want to write case study on rural marketing in india so please help in my work by providing articles and other websites from which i could get information thank you sir

Posted by chandra sekhar

sir i am doing the project on "rural marketing initiatives by FMCG companies in india".can you suggest me some case studies for the same

Posted by kapil maggu

i have got an assignmemt on "Explore rural markets in India and analyze the integral growth path segments. Recommend suitable strategies to utilize the potential of this market"

Posted by Baby Lalremkimi

hello sir,
I am a student of agriculture werehouse and cool chain management , MANAGE, Hyderabad,
PLz provide me information about-
Explore Rural Marketing In India And Analyze The Integral Growth Path Of The Segments Recommend Suitable Strategies To Utilize The Poetical Of This Market.
waiting for your kind reply....
vikrant..

Posted by vikrant save

Hello,
I am Sudindra, I am doing my Postgraduation. I want information about Rural marketting- environment,strategies in rural marketting, trends in rural marketting. If it is possible please send printed materials, that will help me a lot for my reference.
my address:
Sudindra.V.R.
2nd sem MBA
Oxford college of Business Management
JP Nagar,1st phase, Bangalore.

Posted by Sudindra

I want to know about Rural Marketing in India.
Speialy in Maharashtra, B'coz I have to present it in my college
I want it in specific basis as it is given followsRural Marketing: Nature, definition, scope & importance in India. Size & structure of rural markets.

Factors influencing rural marketing : Socio-cultural factors, population, occupation, literacy level, land distribution & use, development programmes, infrastructure, communication media, credit availability, local requirements


Posted by Sanjay

I want to know all the details abt rural mkting as i am doing a project on it in college. pls send me all the details as to how i should go abt with my project. I will be doing a case study on parle g's rural mkting venture.


Thanks.

Posted by kanishka

Hello,

I want to know the promotion strategies to be applied to sell tooth powder in rural markets

Posted by sonia

hello,
i am doing post graduation in agricultural marketing and co-operation, so i need all the information regarding "rural marketing prospects and rural marketing strategy" for my research work.it will help a lot for my research.

Posted by jagadeesh

i am a management student specialising in marketing and supply chain management.i am interested in building my career in rural sales and marketing.i need help regarding the recruitment process, job requirements, companies etc.my e-mail ravindra_dagar@yahoo.com and mobile no is 011-32595826.

Posted by ravinder dagar

i am doing research on advertising in the rural india in the light of changing cultural trends. i would like to get some relevant articles on this.

Pl mail to me all the important information about what FMCG & consumer durable companies are doing to successfully sell their products in rural India.

also i want to know about the oppurtunities, challenges, and threats faced by companies in rural advertising.

Posted by arindom basu

I am Abhishek I am doing my Postgraduation. I want information about Rural advertising, environment,strategies in rural advertising, marketting trends in rural advertising .
also I want important information about what FMCG & consumer durable companies are doing to successfully sell their products in rural India.

if u can send this in text form it will be very helpful.
my address is
ABHISHEK CHATTERJEE
873 Bhandarkar road.
'Kamala Niwas Lodge'
Deccan Gymkhana
Pune-4
Maharashtra

Posted by Abhishek Chatterjee

Respected Sir/Madam,
I'm in TY.BMS and i have a project on distribution strategies of HLL in the rural markets. i also have to supplement it with case studies explianing the strategies adopted by HLL.
It would really kind of you to pass on to me some information about the topic, especially the case studies. if possible then please send it as early as possible because i have to present on it after 5 days
Thank You!

Posted by Neha Shah

Respected Sir/Madam,
I'm in TY.BMS and i have a project on distribution strategies of HLL in the rural markets. i also have to supplement it with case studies explaining the strategies adopted by HLL.
It would really kind of you to pass on to me some information about the topic, especially the case studies. if possible then please send it as early as possible because i have to present on it after 5 days
Thank You!

Posted by Neha Shah

I asked a question bit didnt got any reply. I am still waying for your reply.

Posted by ravinder

Hello,

I m supriya I m a management Student , I want to present a pesentation on rural Marketing, I need some pictures related to Rural Marketing In India. I mean some advertisements pictures which are related to other companies.

please help me in this.

Posted by Supriya

HI I am Gopal. I am an MBA student and would like to know more about Rural Indian Markets, so that it could help me in my Summer Project.

Posted by Gopal

Hello !

I would like to know what kind of services required by an advertising agency from its Associate Companies in rural advertising and research.

Thanks.

Gurdip Mankoo

Posted by Gurdip Mankoo

Hello !

I would like to know what kind of services are required by an advertising agency from its Associate Companies in rural advertising and research.

Thanks.

Gurdip Mankoo

Posted by Gurdip Mankoo

hi,this is anand ,i want information about ITC rural marketing.

Posted by anand sankaye

hi,this is anand ,i want information about ITC rural marketing.

Posted by anand sankaye

hi,this is anand ,i want information about ITC rural marketing.

Posted by anand sankaye

sir,
i am doing an anlitical paper on the factors that drive promotion efforts of rural marketing firms in the context of companies
please send me a comparative study of rural marketing in india in F.M.C.G. segment.
Rural Marketing - Domain and Perspective
also the list of various firms exisring in the rural sector. the marketng strategies followed by these firms..

• Rural Markets - Characteristics and Environment

• Understanding Rural Consumers

• Current Managerial Initiatives and Corresponding Frameworks in Rural Marketing

• Strategic Issues in Rural Marketing

•Rural Marketing - Future Challenges and Opportunities

thanking U

payal agarwal

Posted by payal agarwal

Hi guys

This is satish from mysore, we are going to organize an International conference on rural Markets. As all these guys are interested in know about the rural markets here is the opportunity to explore the unknow things. for more details please log on to your website

http://www.icrm.uni-mysore.ac.in

this conference is jointly organisied by our Institute and University of Mysore

Posted by Satishchandra

Dear sir,
This is H Gowda from Mysore
I am working as a Research Schalor
in the dept of Economics in the Mysore University
My research area is "impact of liberalisation on Rural marketing" so regarding this i would like to request to you, please inform me more details about rural marketing .
Thanking you
by
H Gowda

Posted by Harish Gowda

i am persuing research in rural marketing.
i am studying about consumer behaviour,patterns,practices,influencing factors,awareness level of the people regarding brands

can you help and mail the information
expecting the e-mail from you
thanking you
yours
k.samuvel

Posted by k.samuvel

i want to know about the indian rural marketing as i have a to submit a project report on it ....
so plz answer as sooon as possible

Posted by mayank

First of all Hello.
Rural marketing in India is very vast market. It consist of 740 million customers. Rural India accounts 70% Indian population.Now in fact Rural Market is world biggest market exist in the world.

Regarding marketing in Rural Area. Use local language, logo, symbol, traditional methods for communication, known consumer insight & use that in campaign, known opinion leaders of village, use Hates, Melas, Mandis for promotions.

There are more than 6,30,000 villages in India. Consist of diverse culture, language, custom, traditions.

Rest later, that's for now. For more information do little bit search in any search engine.

Thanking you
Vikram Brahma

Posted by Vikram Brahma

i want to know all about rural marketing in india, coz i m pursuing post graduation diploma in agri business management,and i got my project in rural marketing.

Posted by bharti verma

i want to know all about rural marketing in india, coz i m pursuing post graduation diploma in agri business management,and i got my project in rural marketing.

Posted by bharti verma

i want to know all about rural marketing in india, coz i m pursuing post graduation diploma in agri business management,and i got my project in rural marketing.

Posted by bharti verma

i want to know all about rural marketing in india, coz i m pursuing post graduation diploma in agri business management,and i got my project in rural marketing.

Bharti Verma

Posted by bharti verma

i too want too know how big companies are making benefits in rural areas.

Posted by tanuj

sir i want to now about haats & melas in rural marketing.

Posted by zeeshan raza

a very gud afternoon to all!
i am a student of 2 year,doing BBA.im doing a resaerch on rural marketing and the increasing consumption of goods and services in the rurban areas! if anybody can guide abt the same thn il b really thankful to u! im evn lookg for more of sources frm whr i can get informatn nd d secondary data! if anybdy can inform m abt sum sources thn plz letme knw!
thanking you
neha
delhi

Posted by neha gupta

sir,
I am pankaj doing MBA (Marketing). from Chandigarh.I want to know some thing about RURAL MARKETING. because i am doing my final project in the FMCG products (Tea, Bathing Soap, Detergent,Toothpaste,Cooking Oil and Shampoo) in rural marketing.
please send me a comparative study of rural marketing in india in F.M.C.G. segment.
Rural Marketing.

• Rural Markets - Characteristics and Environment

• Understanding Rural Consumers

• Current Managerial Initiatives and Corresponding Frameworks in Rural Marketing

• Strategic Issues in Rural Marketing

•Rural Marketing - Future Challenges and Opportunities

THANK YOU!
PANKAJ GUMBER

Posted by PANKAJ GUMBER

sir,
I am pankaj doing MBA (Marketing). from Chandigarh.I want to know some thing about RURAL MARKETING. because i am doing my final project in the FMCG products (Tea, Bathing Soap, Detergent,Toothpaste,Cooking Oil and Shampoo) in rural marketing.
please send me a comparative study of rural marketing in india in F.M.C.G. segment.
Rural Marketing.

• Rural Markets - Characteristics and Environment
• Understanding Rural Consumers
• Current Managerial Initiatives and Corresponding Frameworks in Rural Marketing
• Strategic Issues in Rural Marketing
•Rural Marketing - Future Challenges and Opportunities

THANK YOU!
PANKAJ GUMBER

Posted by PANKAJ GUMBER

kindly send me entire information on what is rural marketing and how is it changing in today's time and affecting our economy

Posted by mansi sood

plz send me basic as well as advance information on rural marketing as i m doing project work on this topic

Posted by vishal misra

i want to know about training entrepreneurs involved in handicraft making to market their products.

Posted by piyush prakash

hello frinds,
my self saurabh devpura doing specilisation in mass communication if u hav any details of MEDIA PLANING OF FMCG SECTOR (INDIA CONTEXT)plz send me in my mail id .my id is saurabh_mu@yahoo.com
thanks

Posted by saurabh

plz send me basic as well as advance information on rural marketing as i m doing project work on this topic

Posted by sunil kumar

I want more information about the changing pattern of rra consumers in India.Iwant a the data for my reseach paper.

Posted by Akhilesh

hello
myself tapan,doing MMS from indore.
i m doing a MRP on rural marketing which include strategy for rural marketing.
any one who can help me out in this project.
thank u

Posted by tapan kumar

i want to know what informations are required in order market the products in rural area

Posted by sial

hi,
could you please provide me with information on the distribution strategies of HLL coz i m doin a project on it?

Posted by kapil

Hi.

Cud u plz provide me some details about the planning stratregy adopted in 10th plan in reference to plan documnet.

regards
sanjana

Posted by SANJANA

Please send me some material on advertising in rural marketing in India as I am doing a class report on it. I am an MBA at Indian Institute of Tourism & Travel Management,Gwalior.
Hope I will get information from you within shortest possible time.
Thanking you.

Samir Kumar Nayak

Posted by samir kumar nayak

dear sir,
i m a student doing MBA in marketing ,i want some information on hll marketing strategies in rural areas as i m doing project on it,if u send me i will be very greatfull to u .
thanking you

Posted by jasdeep lamba

Sir,
I am doing MMS from S.I.E.S , Mumbai. workin on a project :HLL , finacial management and trend analysis . I need some industrial standards and fmcg sector repotrs n case studies.

unmesh

Posted by unmesh

hi
i just want to know about the role of advertising in rural secter,what the organisations(smal & big) are performing in this sector.please provide me the latest information regarding the ROLE OF ADVERTISING IN RURAL SECTOR.
THANKS

Posted by kuldeep Pawadia

Hello

i am shruti bhatter , student of tybms doin a project on fmcg targeting rural markets.
so can u pls provide me with some information on the following topics....

FEATURES OF INDIAN RURAL MARKETS.

GROWTH OF RURAL MARKETS.

SCOPE OF RURAL MARKETS

HOW FMCG ENTERED INTO RURAL MARKETS.

SCOPE & PROBLEMS FACED BY RURAL MARKETS.

STATEGIES OF HLL IN RURAL MARKETS..

PLS provide me with this information.. kindly mail me all the information u have... it would be a helping hand for my project.
Thanking you.
bhattershruts@yahoo.com

Posted by shruti

dear sir,
i m pursuing MBA marketing ,i want some information on hll marketing strategies in rural areas as well as in urban /sub urban areas i m doing project on it,if u send me i will be very greatfull to u .


Posted by rachin

hello everybody
i m pursuing MBA marketing ,i want some information on hll marketing strategies in rural areas as well as in urban /sub urban areas i m doing project on it.
PLS provide me this information, kindly mail me all the information u have,Thanking you.
rachinlamba@gmail.com


Posted by rachin

what pricing strategy would you recommended for quickly penetrating rural markets with FMCG?

Posted by prashant

I want to know about various rural products and the marketing of those products. As we know that the biggest problem with the villagers is that they are not able to get good margin for the commodities which they make. therefore i want to know as to how we can make their life easy by giving them better opportunity to access market and get better margins

Posted by Rinesh Barway

I want to know about various methodologies people adopt to train members of self help groups to improve their skills. I am doing a research in this area of finding out rural products produced by self help groups in rural India and also to enable them to market them.

Posted by Hari

i want to know information about rural market in india and how important it is for the soft drinks company like coca cola, pepsi etc to know rual market of india. i am MBA student from bangalore.
plz provide me the information.
E-mail ID: jeet_ks@rediffmail.com
thanking all
bye
J E E T

Posted by jeet

Persuing mba-I in marketing, I want information regarding u r distribution channel.
waiting for ur reply,

Posted by shrinivas bogam

i m student of BMS, i want information on marketing strategies and tactics used by companies in capturing rural markets.
kindly mail me maximum information which you can provide. thank you.
email:arti_jas@yahoo.com

Posted by arti

i want to know about the real thirst in rural marketing.what are the different strategies adopted by big giants in capturing rural market?

Posted by ram kannan

i want to know the reality in rural marketing
what are the strategies adopted by big giants in rural market?

Posted by ram kannan

i want to know the reality in rural marketing
what are the strategies adopted by big giants in rural market?

Posted by ram kannan

Plss cam any1 help me with the marketing mix(Price product,place,promotion)for Parle g in rural India.I also wanted to know about its major competitors and the market share

Posted by Leena

Dear Sir,

I am astudent of PGDM. I want to about strategies opted by HLL for market its product. I also want to know how these strategies and its network marketing is helping HLL?

Posted by sandeep

Dear Sir,

I am astudent of PGDM. I want to about strategies opted by HLL for market its product. I also want to know how these strategies espacially rural marketing and network marketing is helping HLL?

Posted by sandeep

Hi All
I am also an PGDM student who is in look for information regarding rural marketing in FMCG's also in other sectors !!!!!
if any one can send me some case studies also some reports , or information regarding the rural marketing in India it would be really nice of you.
My id= tickamar@yahoo.com

Posted by Amarnath

The book name of Rural Marketing is "New Perspectives on Rural Marketing" written by Ramkishen Y. (Jaico Publication House, Delhi)

Posted by hiren vadaliya

The book name of Rural Marketing is "New Perspectives on Rural Marketing" written by Ramkishen Y. (Jaico Publication House, Delhi)...

My mail id is hirenvadaliya@rediffmail.com...

Posted by hiren vadaliya

Hello to all my friends...

As per your requirements, I found some most important case studies on the net so I am placing here the URL link of those different case studies.

Hoping all of you may use it...

http://www.thehindubusinessline.com/cgi-bin/bl.pl?mainclass=19&subclass=612

regards,
hiren vadaliya

Posted by hiren vadaliya

Hello

i am renu joshi , student of mba doin a project on fmcg targeting rural markets.
so can u pls provide me with some information on the following topics....

FEATURES OF INDIAN RURAL MARKETS.

GROWTH OF RURAL MARKETS.

SCOPE OF RURAL MARKETS

HOW FMCG ENTERED INTO RURAL MARKETS.

SCOPE & PROBLEMS FACED BY RURAL MARKETS.

STATEGIES OF HLL IN RURAL MARKETS..

PLS provide me with this information.. kindly mail me all the information u have... it would be a helping hand for my project.
thanking you.

Posted by renu joshi

hi
plz send me some material on power and politics with few examples of corporate leaders.
i am the student of mba.
thanking you.

Posted by renu joshi

Sir,
I want information about rural marketing of HLL as i m doing M phil thesis on that topic

with regards,
Jyothsna

Posted by jyothsna

I want to know what are threat and oppurtunity for banking sector in rural market of india, and how to overcome this please help me.

Posted by Jitendra Tahilyani

Hello,
I m MBA student and i want to know about the " RURAL MARKETING IN INDIA " problems and prospects. so, plz help me.

Posted by Himanshu Dhandhukiya

I would be very thankful to anyone who could help me to get latest information on number of shops in villages of eastern India...or sites from where I can get information.Its urgent.

Posted by Rahul
Microsoft and SMEs

News.com has an interview with Microsoft's Orlando Ayala, whose focus is to build up the SME business. "Ayala is charged with turning the Business Solutions group’s products--Great Plains, Navision and Microsoft CRM--into a $10 billion business by 2010. Projected sales for fiscal 2003, which ends June 30, are $550 million." Says Ayala:


We believe this is a market with a lot of pent-up demand to be fulfilled. We come from the assumption that the market is very fragmented and solutions are very difficult to use--specifically if you want to automate a small business. The company has decided to make an important push with $2 billion in investments over the next 12 months.

This is really a platform play. What the company is trying to do is enhance the basic platforms--.Net and Windows--and expand that to a horizontal platform. Too many ISVs are focused on horizontal platforms with no differentiation. We want them to outsource their R&D to us.

We have about 800,000 partners around the world. These are partners that basically sell everything. Out of those 800,000, with Great Plains and Navision, we are talking today about 6,000 partners that are fully skilled to sell these type of solutions. My goal for the next 18 months is to increase that by at least 50 percent, so in the range of 9,000 or 10,000 partners. These are very, very skilled types of partners, who can sit down with a small business and tell them how to connect to suppliers and squeeze all the value out of the CRM investment that we made.


SMEs are the next frontier in software, especially those in the world's emerging markets. A co-ordinated strategy needs to be done by the open-source community to create compelling alternatives.

Multi-Dimensional Life

There is so much going on in a work day. There are days when it is all a delight, there are others which I wish I was just doing one thing! One moment I would be discussing about rural India, the next about weblogs, and then about affordable computing, and finally software for SMEs. All in the space of a few hours. It is a lot of variety. And it takes time getting used to it. It is also something that I like.

Most of my life, I have focussed only on one or two things. It was only during the IndiaWorld days that there was a wider spread in terms of the portals we were doing. But even then, it was in a single space. Now, we are doing multiple things - there are different teams and different contexts. It is something I am beginning to like.

My life still revolves around work, though. It is the varied nature of things ae are doing that gives the multi-dimensional flavour to life. I have few other extra-curricular interests. Maybe I'll look at some of those later in life. Have a long way to go. For now, the days are as exciting as they have ever been.

TECH TALK: Constructing the Memex: MyMemex

MyMemex is the personal Memex. It is our knowledge management system. It comprises of a weblog and a directory. The actions that we need to take at the individual level to help in the construction of the Memex are:

  • Each of us maintains a personal blog and directory. The directory outlines our interest areas, and can “transclude” other directories. The blog publishes an RSS feed, which others can subscribe.

  • We also have an RSS IMAP Mailbox, so that we can subscribe to RSS feeds from different content sources and see them in our existing email client. This also enables us to post items from our regular mailbox, thus giving a permalink to mails.

  • All that we have to do is to keep blogging and ensure we keep our directory updated as we add new posts. (We may need a feature to specify posts as public, private or for a particular group.)

    We may also be participants in some group blogs – these could be to various communities or associations that we belong, or within the enterprise. In each case, the same actions with respect to blogging and maintaining the directory need to be taken. We will need to specify a blog post or a sub-directory as being public, private or visible only to specific groups.

    The browser that we use should have a bookmarklet feature, allowing us to easily post elements of a page that we are reading. The bookmarklet simply opens up a new window and prompts us for the appropriate information to create a blog entry. Ideally, a single click should be able to capture the page details on the personal blog.

    The MyMemex can be run on the desktop or hosted centrally for the individual version, or on the user’s LAN, in the case of the enterprise version. The components that comprise the MyMemex are:

    Blogging Tool, to create and manage the blog. It should also generate an RSS feed.

    News Reader, to aggregate RSS feeds and display them. Two useful features in the News Reader would be (a) RSS2Mail, thus enabling the display of the items in the email client, and (b) Mail2Blog, enabling the posting of items directly to the blog using the MetaWeblog API.

    Directory Manager, to create and manage the OPML-based personal directory. It should also support transclusion. Thus, if the user specifies transclusion of degree 2, it should show in place sub-directories upto two levels deep. The Directory Manager can be constructed on top of an Outliner, and would need an OPML Browser and Editor. A key requirement here is for each sub-directory to have a unique permalink, thus enabling it to be transcluded in another directory. The Directory Manager should integrate with the blogging tool to allow the user to update the directory at the time of posting.

    Tomorrow: MyMemex (continued)

    Related Entries:  [All]
    TECH TALK: Constructing the Memex: Why Now [June 13, 2003]
    TECH TALK: Constructing the Memex: Putting It Together [June 12, 2003]
    TECH TALK: Constructing the Memex: MemexCentral [June 11, 2003]
    TECH TALK: Constructing the Memex: OurMemex [June 10, 2003]
    TECH TALK: Constructing the Memex: Mirror Blog [June 9, 2003]

    Tech Talk | PermaLink | Comments (5)

    please tell me about the problems marketers face in rural market

    Posted by Pragya Bijalwan

    e-com problem

    Posted by bijalwans

    I m MBA student and i want to know about the " RURAL MARKETING IN INDIA " problems and prospects. so, plz help me.

    Posted by rajendra patel

    Hello,
    I m MBA student and i want to know about the " RURAL MARKETING IN INDIA " problems and prospects. so, plz help me.

    Posted by rajendra patel

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