Monday, January 20, 2003
Successful eCommerce Sites

Writes David Galbraith: "The three most successful eCommerce sites in terms of number of paid subscribers are Classmates, Match.com and Ancestry.com - this is not surprising, they are all about networks of people and so is the Internet."

A focus on friends and family (past and future) is what seems to work on the Internet.

Blog Networks

Jon Udell has a post entitled Crossing the bridge of weak ties, which discusses the new developments linking blogs and Internet groupware, and muses about "a world in which transparency and information-sharing are the rule rather than the exception" and "the evolution of our species toward shared consciousness."

Two projects which Udell mentions are:
Greg Reinacker's Outlook-based News Aggregator and Ingo Rammer's use of Exchange as a weblog platform.

Software TCO and Schools

Sankarshan has an interesting article for Linux in Schools based on the total cost of ownership:


FreeBSD and Linux systems can be of enormous benefits to school business models. While these operating systems have long been adopted as the backbone of the IT industry, running web-servers and the like, they are also in areas of mission critical importance replacing Microsoft and Novell File Server(s). The Linux operating system and other OS under the umbrella of OpenSource or Free Software movement can be obtained for free from the local Linux Users Group - nothing comes cheaper than that. Yet the price may not be the only advantage that schools will obtain from such a switch over. Recent developments in application suites entail that a wide array of established and presumed applications and operations are handled by such OSs. Moreover, the unique networked environment in schools makes Linux a better choice.

New Interfaces

Amy Wohl's predictions For 2003 has this segment on New Interfaces:


I’ve gotten bored waiting for a reliable voice interface. There are good voice interfaces to some things – and less reliable ones for others. The trouble is they vary widely and I want them to all be just the same in both how they work and how well they work. The voice interface people need to talk to Sony about the standards for consumer technology.

On the other hand, I see a new graphical user interface for organizing my information proposed about once a day. So far, most of them aren’t very useful. Folks, I’m not going to rework everything I’ve got, use two different systems, or use an interface that thinks differently than I do.

And by the way, researchers, very few human beings store their information (or think about it) in chronological order. We tend to think about things in categories, projects, companies, teams or clients. But keep thinking about the problem. We can’t manage all that information manually, so we need some help – it’s just got to actually be helpful.


I have in the past thought about a concept called "MyDB" - a database which is flexible to store any information I want, wherein I define my own formats, and which can be accessible from anywhere via SMS (my cellphone) or the Web. The Unix command-line interface may work better than fancy GUIs. I need an interface which works like this:
[DatabaseName] [Add/Edit/Delete/Search] [Rest of the information]

If the DatabaseName (eg. PhoneBook, People, Project, Idea, Appointment) does not exist, it simply creates a new one (could be just a flat file). When I add, it just appends to the file. When I search on a string in the third field, it returns all matches where the string appears - I can do the worrying about duplicates.

Should be easy to build something like this. Maybe it already exists. And then I should actually start using it!

The 5KPC

Over the past two years, I've had many key ideas as I seek out to build out my new venture. The first was that of an eBusiness software suite for SMEs. Then, I expanded this to an SME Tech Utility, which comprised of a whole solution for SMEs. Later, came the concept of Emergic - solutions for emerging enterprises in emerging markets, using emerging technologies.

As we began work in 2002 seeking to build out various components of Emergic -- a thin-client thick-server software solution, a digital dashboard and an eBusiness suite, an interesting thing happened along the way as I started talking to people outside about our ideas. The one thing which stuck as the notion of the "Rs 5,000 PC" - I would say it in the context of hardware for Rs 5,000 and software for Rs 250 per user per month. But what people had captivated about was with the Rs 5,000 computer.

This reached a bit of crescendo (for us) when the media started wanting to talk about it - we have had coverage in the past 3 weeks in various newspapers and magazines [EcoTimes, BusinessStandard, DQWeek]. The concept that has attracted them more than anything else I talked about was the "cheap PC".

When I started thinking more about it, I realised that even though we were focusing on developing the software, what excited others was the fact that we could run the software on cheaper hardware - in effect, we were bringing down the cost of hardware and not software (which was being pirated anyways). That's where the notion that one could get a computer for Rs 5,000 (USD 100) as opposed to the Rs 20,000 or more was an instant winner in terms of their understanding of what we did.

I have been realising that perhaps, to sell the software, we need the hardware, too. We cannot think of the software in isolation - it has to be part of the solution. This may mean us looking at selling the Rs 5,000 computers to get the software out there! That has set me on a train of thought about this Rs 5,000 PC (5KPC). This is the background to both my latest thinking about Emergic and the eloboration of these ideas in the latest series of Tech Talks.

TECH TALK: The Rs 5,000 PC Ecosystem: The Rationale

I have often talked about the Rs 5,000 (USD 100) Personal Computer in these columns as the cornerstone for engineering a revolution in taking computing to the next 500 million users. To build out computing for the next users in the world’s emerging markets, we need to think in terms of an ecosystem built around the Rs 5,000 PC (5KPC). In this series, I elaborate on these ideas, looking at specific segments and how they can be transformed using low-cost computers.

There are two driving factors behind the 5KPC thinking. For one, the PC can be the vehicle for opening up new windows and opportunities. For the first generation of users over the past quarter century, it has done just that. Neither the TV nor the telephone (or the cellphone) can match the computer’s interactive platform which enables its users to connect to each other, information and applications. The PC has engineered the technology and productivity revolution in the developed markets in the past two decades, flanked by the Internet and cheap connectivity. So, the question is: how can the PC now be taken across the digital divide to the next generation of users?

This brings us to the second factor. These users need a solution at a much lower-cost – even though the computer cost has fallen to USD 200 (excluding monitor and software), that is still too much for most users in the rest of the world. I think the magical price point for computing to become a mass-market phenomenon in the developing countries of the world is USD 100 (Rs 5,000). Today, even the cheapest computers available in India are at least 3-4 times as much. Of course, they have the newest processors, plentiful memory and more storage than can be imagined. Software by itself costs way too much – Microsoft Windows and Office can cost as much as the computer itself. (Of course, most users have their own way around these costs – piracy.)

I have long believed that for consumers and enterprises in developing markets, computers are not a luxury, but a necessity. Here are two quotes from a story in San Francisco Chronicle, about the significance of a low-cost computing project in Laos:


“Right now, the villagers have no way of telling what the market is like in the big towns they sell their stuff to, telling what the weather report is for their crops, things like that. This will absolutely change that. Plus, they will be able to talk to relatives in America some of them haven't seen in decades.” – Lee Thorn, who is creating the Jhai computer.

“The important thing is for them to have communication, because every day they sell their ducks, rice, weaving and chickens, and every day they have to sell for less money than they should because they can't know what the real price is down in the towns.” - Vorasone Denkayaphichitch, co-ordinating of the project in Laos.


And this from a story in the New York Times recently on Internet access in Ecuador:

"In the late 1990's, everyone jumped up in arms over the digital divide, but it has proven almost impossible to bridge. Why would access to technology be any different than access to education, health care, employment or financial aid?" – Peter Hakim, president of the Inter-American Dialogue, a Washington-based policy-analysis center, and an expert on Latin America.

Food, Water and Electricity are the basic essentials of life. They ensure today’s survival. But they do not alter quality of life from generation to generation. In this context, the connected computer can become a passport to a better life, or a growing business. Food and water take of the present, computers can provide for a future.

Tomorrow: The Concept

Me
Entrepreneur, Mumbai, India, Emergic, Netcore, Internet, IndiaWorld, Sify, IIT-Bombay, ColumbiaUniv ... More [Write to Me]

- MyToday
- Emergic Ecosystem
- Netcore
- Emergic MailServ: Enterprise Messaging
- Emergic CleanMail: Anti-Virus, Anti-Spam
- BlogStreet: Blog Profiles, RSS Ecosystem
- Novatium: Network Computers
- SEraja: The EventWeb
- Rajshri Media: Broadband Portal
- Newsweek on Novatium (Feb 2007)
- Knowledge@Wharton Interview (Oct 2006)
- TIME Asia (Mar 2000)

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My Writings
Affordable Computing and ICT for Development
India's Digital Infrastructure (May 2007)
Envisioning Tomorrow's World (Mar 2007)
Computing for the Next Billion (Jun 2006)
City Wi-Fi Networks (Apr 2006)
Microsoft Live (Nov 2005)
Internet Tea Leaves (Sep 2005)
Next-Generation Networks (Jul 2005)
Disruptions (Jul 2005)
The Mobile Phone Platform (Feb 2005)
Microsoft, Bandwidth and Centralised Computing (Jan 2005)
Computing for Broadband 101 (Jan 2005)
Tomorrow's World (Nov 2004)
CommPuting Grid (Nov 2004)
Massputers, Redux (Oct 2004)
The Network Computer (Oct 2004)
Reinventing Computing (Aug 2004)
Tech Trends (Jul 2004)
Letter to Arun Shourie (Apr 2004)
As India Develops (Mar 2004)
My Mental Model (Dec 2003)
The Next Billion (Sep 2003)
Transforming Rural India 2 (Jul 2003)
The Discovery of India (Jun 2003)
Transforming Rural India (Mar 2003)
The Rs 5,000 PC Ecosystem (Jan 2003)
Disruptive Bridges (Nov 2002)
India Post: Ideas for Tomorrow (Nov 2002)
Technology's Next Markets (Oct 2002)
Server-based Computing (Jul 2002)
India's Next Decade (Apr 2002)
The Digital Divide (Apr 2002)
The Real Wireless Revolution (Mar 2002)
Envisioning a New India (Jan 2002)
Emerging Technologies, Emerging Markets (Jan 2002)
The Indianised Linux Desktop (Nov 2001)
Mass Market Internet (Nov 2000)

Enterprise Software and SMEs
The Coming Age of ASPs (May 2005)
SMEs and Technology (Oct 2003)
The Death and Rebirth of Email (Aug 2003)
IT's Future (Aug 2003)
Rethinking the Desktop (Sep 2002)
Rethinking Enterprise Software (Jun 2002)
Emerging Enterprises and Emergent Networks (Mar 2002)
Web Services (Nov 2001)
Alt.Software (Oct 2001)
The Intelligent, Real-Time Enterprise (June 2001)
Enterprise Software (Mar 2001)
SME Tech Utility (Feb 2001)
Software and SMEs (Jan 2001)
The Intelligent Enterprise: Integrating CRM, SCM and EIP (Jan 2001)

Information Management
The Emerging Internet (May 2007)
The Now-New-Near Web (Sep 2006)
Mobile Internet (Aug 2006)
Video on the Internet (Jun 2006)
India Internet and Mobile (Feb 2006)
Rethinking Newspapers (Jan 2006)
Web 2.0 (Oct 2005)
The Future of Search (Mar 2005)
Web 2.0 Conference (Oct 2004)
Thinking A New Food Portal (Sep 2004)
Rethinking Search (Jan 2004)
India.com 2.0 (Jan 2004)
The Publish-Subscribe Web (Jun 2003)
Constructing the Memex (May 2003)
RSS, Blogs and Beyond (Feb 2003)
Blogging (Feb 2002)
Harnessing Information (Oct 2001)
News Refinery (May 2001)

Entrepreneurship
When Bad Things Happen (Jan 2007)
Ventures and Capital (Dec 2006)
15 Years as an Entrepreneur (Nov 2006)
Of Blue Oceans and Black Swans (May 2006)
Let's Build a Business (Apr 2006)
The Value of Vision (Mar 2006)
Vision and Worries (Oct 2005)
Bootstrapping a Business (Oct 2005)
India Needs More Entrepreneurs (Aug 2005)
Dotcom Nostalgia (Jun 2005)
When Things Go Wrong (Apr 2005)
My Life as an Entrepreneur (Nov 2004)
An Entrepreneur's Growth Challenge (Sep 2004)
Creating Options (Sep 2004)
From Employee to Entrepreneur (Aug 2004)
A Tale of Two Summers (Aug 2004)
Crucible Experiences (May 2004)
The Company (May 2004)
An Entrepreneur's Attributes (Nov 2003)
An Entrepreneur's Early Days (Sep 2003)
Reflections on Ideas and Entrepreneurship (Jul 2003)
Entrepreneur's Enigmas (Jan 2003)
The Entrepreneur's Delights (Sep 2002)
Life as an Entrepreneur (Oct 2001)
Leadership Lessons from Lagaan (Aug 2001)
Entrepreneurial Learnings (July 2001)
Entrepreneurship (Mar 2001)
The IndiaWorld Story (1997-8)

Abhishek (my son)
Photos
Letter to a Two-Year-Old (Apr 2007)
Father to Son (Apr 2006)
Letter to a 2005 Baby (Jun 2005)
The Making of Abhishek (Jul 2005)

Moreover
Facebook (May 2007)
Doing Education Right (May 2007)
Reflections from a Dubai Trip (Apr 2007)
Creating India's New Cities (Apr 2007)
India's Challenges (Mar 2007)
3GSM 2007 (Feb 2007)
Demo 2007 (Feb 2007)
A Tale of Two Covers (Feb 2007)
3GSM Mumbai (Feb 2007)
2007 Tech Trends (Jan 2007)
The Best of 2006 (Dec 2006)
Best of Tech Talk 2006 (Dec 2006)
Cyworld (Nov 2006)
Two 2.0 Events (Nov 2006)
Two-Sided Markets (Nov 2006)
The Rise of YouTube (Oct 2006)
Gandhigiri (Oct 2006)
Education and Reservation (May 2006)
Four Blog Years (May 2006)
Fooled by Randomness (May 2006)
Blue Ocean Strategy (May 2006)
Revolution on the Roads (Apr 2006)
The MySpace Story (Mar 2006)
A Presentation at PC Forum (Mar 2006)
Extreme Competition (Mar 2006)
3GSM World Congress 2006 (Feb 2006)
DEMO 2006 (Feb 2006)
India Rising (Jan 2006)
2006 Tech Trends (Jan 2006)
The Best of Tech Talk 2005 (Dec 2005)
The Best of 2005 (Dec 2005)
Trains, Planes and Mobiles (Dec 2005)
Peter Drucker: Management's Newton (Nov 2005)
India Empowered (Oct 2005)
Rajasthan Ruminations 2 (Sep 2005)
Building a Better India (Sep 2005)
South Korea's IT839 (Jul 2005)
Shift-Ctrl (Jul 2005)
Best of Future Tech (Feb 2005)
Multi-Model Minds (Feb 2005)
The Best of 2004 (Jan 2005)
On Watching Swades (Jan 2005)
The Best of Tech Talk 2004 (Dec 2004)
India Trends (Dec 2004)
An American Journey (Aug 2004)
Black Swans (Aug 2004)
A Train Journey (Jun 2004)
An Agenda for the Next Government (May 2004)
Two Blog Years (May 2004)
Rajasthan Ruminations (Feb 2004)
Technology and the Indian Elections (Feb 2004)
2003-04 (Dec 2003)
Random Musings (Sep 2003)
Useful Concepts (July 2003)
Dear Non-Resident Indian (July 2003)
Tech's 10X Tsunamis (July 2002)
An Indian in China (Mar 2002)
Disruptive Technologies (Aug 2001)
Innovation (Aug 2001)
Good Books

- My Business Standard columns
- More columns at Tech Samachar

Presentations
- TiE Bangalore (Dec 2004)
- BangaloreIT.com (Nov 2004)
- CIT 2004 (Jan 2004)
- BangaloreIT.com (Nov 2003)
- Pune CSI Open-Source Workshop (Sep 2003)
- Sydney ICT Workshop (Jul 2003)
- Netcore (Mar 2003)
- Emergent Democracy (MP Govt, Feb 2003)
- Vision for Digitally Bridged India (Dec 2002)
- India Post (Nov 2002)
- Open-Source for eGovernance (Oct 2002)
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